Rural Supplies
Livestock Market Update: Spring Cattle Sales
15 September 2020

Spring Cattle Sales

A number of cattle have come forward for sale in the last two weeks.

Although we are still a way off from a grass market, these cattle were met with decent demand and prices continued to rally. Most stock were of dairy origin. Top quality yearling dairy/beef cross steers were fetching up to $3/kg. Traditional bred 1yr steers were the most sought after. Prices ranged from $330 to $350 a kilo.

Prices for yearling heifers were holding steady a $2.80/kg for traditional bred stock and $2.60/kg for dairy-beef heifers.

Dairy-beef 2yr steers strengthened by 10c/kg to $2.80/kg. There is a strong demand for 2yr Friesian bulls with interested buyers trying to secure stock. The 1yr Friesian bulls continue to head to the North Island as well as local buyers for $2.85/kg.


Shane Gerken

South Island Livestock Manager

027 495 5206
Livestock Market Update: Dairy Beef Sales
15 September 2020

Dairy Beef Sales and Marketing

With spring calving in large parts of the country now behind us, our clients are starting to discuss the sales of dairy beef that they are rearing.

Our North Island Dairy Beef Sales start in less than a month and with the kind winter that most parts of the country have had, along with the early spring growth we anticipate the interest will be solid on these early weaners.

We have options available from paddock sales to calendared dairy beef sales at sale yards right across the country between now and Christmas, along with trying to facilitate forward contracts out as far as the autumn, where possible.

The key to successful marketing around dairy beef is talking with our Livestock reps early and putting together a plan for the marketing of your weaners.



With our service bull sales now underway it is not too late to consider using our Defer-a-bull product.

Defer-a-bull has been around for several years now and with some clients having used this product 10 years in a row its repeat users speaks of the value of this product.

With an easy application process and no upfront costs, you can purchase your service bull team without having to put early season pressure on your seasonal finance.

Whether it is two bulls or 100 bulls, talk with your local Livestock rep regarding the benefits of using Defer-a-bull to assist with your requirements for 2020.

To find out more click here.


Jamie Cunninghame

National Dairy Sales Manager

0275 833 533
Livestock Market Update: FE Gold
15 September 2020

Breeding Better Business: FE Gold

As part of our PGW Livestock Team, our Genetics Specialists work alongside clients from one end of the country to the other. Helping them develop successful breeding programmes and future-proofed businesses. With lambing in full swing - September is an ideal time to start thinking about ram selections and partnering with the breeders.

What are the questions I need to be discussing with my rep and breeders?

What is my breeding objective?

How do I increase production through performance – While Managing Costs?

How do I future proof my business using the right Genetics?

How important is Facial Eczema to my breeding program?

One of the very first questions you should ask yourself is - Should I be using Facial Eczema (FE) Rams in my flock?

FE is becoming more widespread. If you farm in the North Island or even the top of the South then the answer is Yes!!

Here are a few simple questions to ask your breeder or your Livestock rep.

  • Can you show me your “Ram Guard certificate”?

    On the certificate it will tell you: 

    • How long the breeder has been testing. 
    • How many rams have been tested? 
    • What dose rate they are testing at.
  • Can you show me a “FE tolerance genetic trend graph”?

The extensive data will show you the breeder is moving forward with his program.

The simplicity of this data shows you are partnering with the right breeder.

FE Gold sets the standard for FE tolerance in ram breeding – to be a member of FE Gold they need to be testing at least 10% of their sale rams – also testing 0.6mg per kg – testing for at least 10 years.

The sub clinical cost of FE is often underestimated. Not all affected animals will “break out” with the clinical signs but will still have liver damage and decreased production. If there is a decrease in scanning of 10% in a flock of 2000 ewes the maths would suggest 200 less lambs at $120 each is a loss of $24,000!

For more information go to the FEGold website:


Cam Heggie

Livestock Genetics Representative 

027 501 8182


View below FE Gold videos to find out more:






Livestock Market Update: Yearling Bull Sales
15 September 2020

Breeding Better Business

This spring’s yearling bull sale season began in early September, progressing through the country from the top of the North Island, scheduled to finish in Southland in late October.

“Many of the fundamentals for red meat are positive. Values close to where they were at the equivalent sales last year would leave all parties happy.

“We have slightly more bulls on offer this year. Breeders are emphasising affordability and quality. Of the predominantly Hereford and Angus bulls on offer, purpose-built breeding programs favor low birth weights and rapid growth. Purchasers look for easier calving and young stock that will mature fast, providing the opportunity to sell progeny early increasing profit for our farmers.

“Vendors are realistic. Uncertainty has made the market volatile this year. Breeding is focused on added value: providing beef product into the industry, using good genetics enables the dairy farmers the opportunity trade throughout the year, this helps with income and provides the finisher with a good quality beef product.

“At the first sales in Northland, we achieved full clearances of the yearling bulls, with prices up $200 compared to last year. While this is an early indication of positivity, we still have a long way to go.

We have clients that have selected bidr® hybrid livestreaming as an option to sell their bulls. This integrates with the auctioneer and a Nationwide reach bringing more buyers and sellers together.

Click here to view upcoming bull sales. 


Callum Stewart

National Genetics Manager

027 280 2688

14 September 2020

PGG Wrightson Livestock Roundup - 14 September

Get the latest on the livestock sector in the Livestock Roundup with Peter Moore and Mark Leishman. PGG Wrightson Livestock Roundup - 14 September
11 September 2020

PGG Wrightson Livestock Report - Pressure on live cattle exports

The Country's Jamie Mackay is joined by PGG Wrightson's GM for Livestock, Peter Moore, to chat about New Zealand's livestock market.

The central issue this month is live cattle exports, with the recent tragedy of the capsized vessel Gulf Livestock 1. Moore pointed out that this was a marine incident and should not be reflective of the livestock industry.

There was currently a number of cattle in quarantine ready for transport, but this recent event had added some pressure around livestock exports. It was the up to MPI and the Government to make a call on what will happen moving forward, Moore said.

Mackay asked if farmers had been paid for their live exports. Moore said there were different payment options for different companies, which could vary, depending on the type of shipment, along with contracts and agreements, export time, and other contributing resources.

Meanwhile, it was the off-season for sale yards in New Zealand, Mackay asked what was happening during this time. Moore said there was "a bit of downward pressure" on the saleyards, but fundamentally there was still demand for farmed products.

Saleyard operations during New Zealand's Covid-19 alert level 2 had been pretty much business as usual, although there had been some challenges in terms of social distancing and making sure individuals were signing in, Moore said. PGG Wrightson Livestock Report
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