United for Safer Farming Communities
PGG Wrightson stands behind Farm Without Harm, an industry-wide strategy and action plan initiated by Safer Farms, with the aim of helping all farmers to go home safe, every day. Developed by the agricultural sector, Farm Without Harm serves and supports all those working in the industry.
Farm Without Harm develops resources to help farming people protect each other from preventable harm, including Safety Alerts to learn from real-world incidents and a hub of videos, guides and how-to materials for managing safety risks on farms. Alongside regular resource updates, Farm Without Harm initiates campaigns to raise awareness around specific topics and risks.
By working together, the agricultural industry can reduce risks on New Zealand farms.
Safer Rides 2026
Safer Rides is back for 2026, and PGG Wrightson is proud to support the campaign again. Building on the success of the 2024 programme, Safer Rides 2026 combines targeted resources and messaging for farming audiences with a discount programme that makes it easier for farmers to upgrade their vehicles with lifesaving technology.
With the average quad bike or SxS accident putting a rider out of action for 82 days, and 23 lives lost since 2019, the urgency is clear. Around 70% of accidents are easily preventable and the right gear can make all the difference.
Half-arsed Stops Here
Farm Without Harm's bold campaign 'Half-arsed Stops Here’ raised awareness about the problem with the 'she'll be right' attitude.
The campaign called on everyone in farming to pull together from the back blocks, to the boardrooms, to the family breakfast table. It focused on four main areas including mental wellbeing, physical stress and injuries from handling livestock, harm from vehicles, and long-term exposure to agricultural chemicals.
