Working together for safer farms
We stand behind Safer Farms and the Farm Without Harm strategy, working to inspire a safer farm culture throughout New Zealand.
Safer Farms provides practical resources that help farming people protect each other from preventable harm. This includes Safety Alerts that share lessons from real incidents, along with videos, guides and how to materials that support safer work on farm. The programme also runs campaigns that raise awareness about specific risks and topics throughout the year.
Safer Rides 2026
Safer Rides is back for 2026, and PGG Wrightson is proud to support the campaign again. Building on the success of the 2024 programme, Safer Rides 2026 combines targeted resources and messaging for farming audiences with a discount programme that makes it easier for farmers to upgrade their vehicles with lifesaving technology.
With the average quad bike or SxS accident putting a rider out of action for 82 days, and 23 lives lost since 2019, the urgency is clear. Around 70% of accidents are easily preventable and the right gear can make all the difference.
Farm Safety from the Ground Up
This October, we've partnered with Safer Farms to help farmers access quality farm footwear with $50 off selected boots and gumboots. Learn how to claim your discount and see the eligible range of footwear.
