Livestock

Livestock Agency Services

As New Zealand’s largest livestock industry service provider, PGG Wrightson offers comprehensive agency services for buying and selling livestock through auctions, private sales, on-farm transactions, and specialist stud stock sales.

Our experienced nationwide team manages all categories of livestock, providing tailored solutions for purchasing and selling. Our livestock reps specialise in handling a range of livestock, offering on-farm assessments, trade representation, and staying updated on market trends.

Looking to innovate your breeding program? Our Genetics team provides strategic planning. Beyond livestock, we facilitate trading in wool and velvet. Partner with PGG Wrightson to leverage our nationwide network and over 170 years of agricultural expertise.

Livestock Specialists

Genetics Expertise

Go beyond just buying and selling your stock, partner with the only livestock company in NZ with a dedicated team of genetics specialists.

Future-proof your business

Sheep & Beef

Helping you trade sheep and beef stock with the added benefit of working with a nationwide wool broker.

Trade your sheep and beef stock

Deer & Velvet

Access NZ's largest velvet-selling network, get better velvet prices, and specialised support to optimise your entire deer operation.

Maximize your velvet returns

Dairy

Boost your dairy herd profits with 80+ Dairy Livestock Specialists who provide expert trading advice tailored to your farm.

Complete your dairy herd

Livestock Trading Experts

As New Zealand's largest livestock business, we provide agency services for trading livestock through traditional sales methods, as well as offering some innovative new finance-free ways to buy livestock.

Through our dedicated and experienced Livestock Reps, you can explore buying and selling alongside our online trading platforms: agOnline and bidr.

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Latest News from Over The Farm Gate

Video or image
1 July 2026
Categories
Over the Farm Gate
Livestock
Market Commentary

Multiple records fall in stellar period for bulls

Farmers’ and breeders’ desire to invest in the best available genetics make this a standout season for two-year-old bull sales. May and June proved to be a stellar period for breeders as farmers driven to secure the best genetics available propelled this year’s two-year-old bull sales to new highs...

Video or image
1 July 2026
Categories
Over the Farm Gate
Livestock
Market Commentary

Fully online sale of high value velvet hinds will be a first

Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...

Video or image
1 July 2026
Categories
Over the Farm Gate
Livestock

Staff profile: Kurtis Danks

Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...

Video or image
1 July 2026
Categories
Over the Farm Gate
Livestock
Market Commentary

Multiple records fall in stellar period for bulls

Farmers’ and breeders’ desire to invest in the best available genetics make this a standout season for two-year-old bull sales. May and June proved to be a stellar period for breeders as farmers driven to secure the best genetics available propelled this year’s two-year-old bull sales to new highs...

Video or image
1 July 2026
Categories
Over the Farm Gate
Livestock
Market Commentary

Fully online sale of high value velvet hinds will be a first

Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...

Video or image
1 July 2026
Categories
Over the Farm Gate
Livestock

Staff profile: Kurtis Danks

Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...

Our livestock story

Part 1/6 - Intro

Our livestock story

Part 2/6 - Our people

Our livestock story

Part 3/6 - Livestock marketing

Our livestock story

Part 4/6 - How we sell

Our livestock story

Part 5/6 - Market intelligence

Our livestock story

Part 6/6 - Innovation

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