News

Ongoing demand for red meat while winter feed availability prompts farmers to hold onto prime lambs pushing returns and stoking optimism. Throughout the country livestock markets are well into winter mode. Calving is under way in most districts, while lambing is set to start soon. With mild...

Starting late August, around 60 sales nationwide will again gauge the health of red meat sector as farmers reinvest in genetic base After the record breaking two-year-old bull sales season that concluded early in the winter, yearling bulls will take their turn in sale arenas in late August...

With limited supply, around 20 Mid and South Canterbury farms converting puts pressure on market for herds Several South Island farms are set to convert to dairy over the next few years, changes that will increase demand for cows. Strong milk returns, alongside low profitability for grain and arable...

Cornwall Park, located at the foot of Maungakiekie-One Tree Hill, offering Simmental yearlings with uniquely tested temperament One of New Zealand’s most unique farms is holding its first on-farm bull sale in early September. At the heart of Auckland, Cornwall Park is a 172-hectare property located...

Lower South Island Territory Manager for bidr finds greatest motivation in data and connection After ten months working for the PGG Wrightson Livestock support team, building rapport with livestock representatives throughout the country, Mya Reid joined bidr in November 2025 as Lower South Island...

GO-STOCK is PGG Wrightson's innovative alternative to traditional livestock finance, helping farmers free up capital, improve cashflow, and take advantage of livestock trading opportunities. Following feedback from both clients and livestock representatives, we're pleased to introduce a simpler and...

Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...

Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...

Processor positivity and propitious climatic conditions pushing demand and supporting plenty of activity as farmers prepare for the winter. Strong markets for red meat, and generally kind early winter weather are enabling farmers to make trading decisions from a position of strength. In the North...

Conditions ripe for peak demand as bidr now available at all upcoming Waikato feeder calf sales. Waikato feeder calf sales are set to start in mid-July and will progress through the rest of the country to reach Southland by mid-August, with the sale season continuing through to late September. On...

Farmers’ and breeders’ desire to invest in the best available genetics make this a standout season for two-year-old bull sales. May and June proved to be a stellar period for breeders as farmers driven to secure the best genetics available propelled this year’s two-year-old bull sales to new highs...

Bulls, cull cows, two-year-old cattle, store lambs and dairy herds all changing hands as livestock markets ease into regular seasonal shift. Nationwide livestock markets are almost in winter mode. Although dry districts in some pockets of the South Island would benefit from rain, most farmers have...

Image credit to: Sentient Imagery Limited . New bidr option proves its worth, underpinning demand and reaching nationwide market at South Otago Simmental stud’s annual bull sale. A new format for bidr, an online helmsman auction, proved its worth at this year’s Beresford Simmental bull sale...

Multi-generational Te Awamutu butchery turns to PGG Wrightson to supply new operation producing pulled meat for nationwide distribution. A new opportunity has arisen for Waikato and King Country farmers producing Hereford cattle. A long-established local butcher has turned to PGG Wrightson to...

Looking forward to whatever the future holds. Growing up on his parents’ Bindy and Steve Free’s Dannevirke sheep and beef farm, Max Free always knew farming was in his future. “Being outdoors in the landscape, working alongside inspiring people, seeing the country: I’ve always been drawn to that.”...

In-fawn hinds from Altrive Red Deer, Riversdale continue to prove the benefits of bidr to find buyers for premium bloodlines. A Southland deer stud, the first in the country to use bidr, is preparing for its eighth annual in-fawn winter hind sale on New Zealand’s virtual saleyard. Altrive Red Deer...

Interest rates, returns and renewed bank enthusiasm boost sector and stimulate activity on dairying’s biggest day. This year’s Moving Day, the start of the new dairy season and one of the most important on the rural calendar, was one of the busiest for several years. Reduced interest rates, strong...

Making opportunities and creating growth. Opportunity is a recurring theme in the near 40-year career of Tom Mowat: opportunities he’s taken, and opportunities he’s created for others. Coming back to a role he previously held between 2015 and 2018, Tom was recently re-appointed as PGG Wrightson...