Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock—delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
Stay in the know with Livestock News that matters.
Sign up to Over The Farm Gate and be the first to receive expert insights, market updates, and the latest livestock news — all delivered straight to your inbox.
Read the latest from Over The Farm Gate
Video or image
Bull sales feature multiple all-time highs
Epic season for breeders as farmers intent on securing the best genetics available drive this year’s two-year-old bull sales to new record levels. This year’s two-year-old bull sales season ranks as one of the best ever, with large crowds attending, full clearances the norm and record prices...
Video or image
Winter mode markets track typical trends
North Island tallies consistent and sales brisk, while South Island experiences reduced throughput after busy autumn. Although many eyes have been on bull sales, elsewhere in the livestock market customary seasonal ebbs and flows are evident. Tallies through major North Island saleyards remain...
Video or image
Maximum advantage possible for calf rearers
Supply-demand likely to favour calf rearers, making forward contracts a worthwhile option. With values around livestock at present, anyone seeking to rear calves this year should be in for a rewarding season. However, to maximise on-sell values, lining up a forward contract is worth considering...
Video or image
Staff Profile - Elle Woodgate
bidr Upper South Island territory manager combines skills honed in the outback, and on the laptop. Growing up on a 200 hectare family sheep, beef and mixed cropping farm outside Buchan, Victoria, in 2022 at age 22 Elle Woodgate ( pronouced Ell-e) became a livestock representative in east Gippsland...
Video or image
Pendulum swings for deer industry
Venison on the rise and taking up the slack as velvet returns are challenged by saturated market. While both products remain critical to keeping stock behind the wire, New Zealand’s deer industry production has always swung between venison and velvet. That pendulum has shifted again. Velvet volumes...
Video or image
Staff Profile - Andrew McKay
New Wairarapa manager brings detailed local knowledge derived from several generations of farming in the region. Andrew McKay has just taken over as the PGG Wrightson Livestock manager for Wairarapa. He steps into the role following four years with the company as a rep in the region. Coming from a...
Video or image
Bull sales feature multiple all-time highs
Epic season for breeders as farmers intent on securing the best genetics available drive this year’s two-year-old bull sales to new record levels. This year’s two-year-old bull sales season ranks as one of the best ever, with large crowds attending, full clearances the norm and record prices...
Video or image
Winter mode markets track typical trends
North Island tallies consistent and sales brisk, while South Island experiences reduced throughput after busy autumn. Although many eyes have been on bull sales, elsewhere in the livestock market customary seasonal ebbs and flows are evident. Tallies through major North Island saleyards remain...
Video or image
Maximum advantage possible for calf rearers
Supply-demand likely to favour calf rearers, making forward contracts a worthwhile option. With values around livestock at present, anyone seeking to rear calves this year should be in for a rewarding season. However, to maximise on-sell values, lining up a forward contract is worth considering...
Video or image
Staff Profile - Elle Woodgate
bidr Upper South Island territory manager combines skills honed in the outback, and on the laptop. Growing up on a 200 hectare family sheep, beef and mixed cropping farm outside Buchan, Victoria, in 2022 at age 22 Elle Woodgate ( pronouced Ell-e) became a livestock representative in east Gippsland...
Video or image
Pendulum swings for deer industry
Venison on the rise and taking up the slack as velvet returns are challenged by saturated market. While both products remain critical to keeping stock behind the wire, New Zealand’s deer industry production has always swung between venison and velvet. That pendulum has shifted again. Velvet volumes...
Video or image
Staff Profile - Andrew McKay
New Wairarapa manager brings detailed local knowledge derived from several generations of farming in the region. Andrew McKay has just taken over as the PGG Wrightson Livestock manager for Wairarapa. He steps into the role following four years with the company as a rep in the region. Coming from a...