Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock - delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
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Video or image
Balclutha dog sale attracts keen interest
Pre-lambing sale, mainly of heading dogs, averages just below $6000 and is set to become an annual event A recent working dog sale, organised in Balclutha ahead of lambing, attracted so much interest that it is now set to become an annual event. Russell Moloney, PGG Wrightson South Otago area...
Video or image
Top Wairarapa yearling bulls on sale on-farm this month
Forty-eight-year Angus and Simmental breeding programme brings forth genetics that survive and thrive on North Island east coast One of the top Wairarapa beef studs, McFadzean Cattle Company, is preparing to host an on-farm sale of its best yearling bulls. PGG Wrightson Livestock Wairarapa sheep and...
Video or image
Staff profile – Luana Pentecost
New Zealand half marathon walk champion and livestock support officer, enjoying a job that is ‘one of the most scenic in the world’ Luana Pentecost is a New Zealand champion. Luana won the half marathon walk in her age group at the Masters Games in Dunedin in February this year, completing the 21.1...
Video or image
Manawatū memorial fundraiser benefits local causes
Combined effort encompasses businesses, farmers, and the wider rural community to focus generosity on Cancer Society and Arohanui Hospice Extending a tradition that has evolved in the region in recent years, while also honouring a late colleague, PGG Wrightson Livestock’s Manawatū team last month...
Video or image
Strong late winter showing at Mid and South Canterbury livestock markets
Generous returns drive prime cattle through sales, while yardings of store cattle sit relatively high Despite the traditional winter hiatus, on relatively low numbers, values through Mid and South Canterbury livestock markets are strong. Generous returns based on current schedules are driving a...
Video or image
Benefits make Defer-A-Bull an easy option to get cows in calf
Dependability and cashflow ease persuade Manawatū dairy farmer to come back year on year One Manawatū dairy farmer swears by Defer-A-Bull. Ben McKelvie owns two Oroua Downs dairy farms, one milking 250 cows once a day and the other milking 600 twice a day. Both calve in spring. For the past eight...
Video or image
Balclutha dog sale attracts keen interest
Pre-lambing sale, mainly of heading dogs, averages just below $6000 and is set to become an annual event A recent working dog sale, organised in Balclutha ahead of lambing, attracted so much interest that it is now set to become an annual event. Russell Moloney, PGG Wrightson South Otago area...
Video or image
Top Wairarapa yearling bulls on sale on-farm this month
Forty-eight-year Angus and Simmental breeding programme brings forth genetics that survive and thrive on North Island east coast One of the top Wairarapa beef studs, McFadzean Cattle Company, is preparing to host an on-farm sale of its best yearling bulls. PGG Wrightson Livestock Wairarapa sheep and...
Video or image
Staff profile – Luana Pentecost
New Zealand half marathon walk champion and livestock support officer, enjoying a job that is ‘one of the most scenic in the world’ Luana Pentecost is a New Zealand champion. Luana won the half marathon walk in her age group at the Masters Games in Dunedin in February this year, completing the 21.1...
Video or image
Manawatū memorial fundraiser benefits local causes
Combined effort encompasses businesses, farmers, and the wider rural community to focus generosity on Cancer Society and Arohanui Hospice Extending a tradition that has evolved in the region in recent years, while also honouring a late colleague, PGG Wrightson Livestock’s Manawatū team last month...
Video or image
Strong late winter showing at Mid and South Canterbury livestock markets
Generous returns drive prime cattle through sales, while yardings of store cattle sit relatively high Despite the traditional winter hiatus, on relatively low numbers, values through Mid and South Canterbury livestock markets are strong. Generous returns based on current schedules are driving a...
Video or image
Benefits make Defer-A-Bull an easy option to get cows in calf
Dependability and cashflow ease persuade Manawatū dairy farmer to come back year on year One Manawatū dairy farmer swears by Defer-A-Bull. Ben McKelvie owns two Oroua Downs dairy farms, one milking 250 cows once a day and the other milking 600 twice a day. Both calve in spring. For the past eight...