Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock—delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Maximise long-term gains with tailored, genetically informed breeding programmes
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Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
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Wairarapa weaner fairs showcase the region’s best
Consistency, superior growth and productivity should meet strong buyer demand for station bred cattle known for how well they shift. With the North Island weaner sales season almost upon us, Wairarapa has two big weaner fairs that will attract farmers from throughout the region and beyond, at the...
Video or image
Markets remain strong as weather increases demand
Demand exceeds supply across most livestock classes as farmers are prepared to pay well to take benefit from propitious feed and export conditions. While much of the North Island needs rain, particularly Taranaki and Waikato, the livestock market throughout the country remains strong, with the...
Video or image
Vendors and purchasers make the most of Rollesby Valley’s big day
Excellent farming season makes for a memorable edition of a unique event on the Mackenzie District’s farming calendar. One of the biggest events in the Mackenzie District’s farming calendar, this year was the 31st edition of the Rollesby Valley Lamb Sale. PGG Wrightson Livestock Mid-South Canterbury...
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Ross MacDonald – Taking the rural kiwi experience to Japan
A PGG Wrightson Livestock representative with a unique backstory, and a separate thriving business in Japan, which has rebounded from Covid. Most new recruits to PGG Wrightson Livestock come in with an agriculture background. Although Ross MacDonald is no exception, his particular agriculture...
Video or image
bidr sale of Pendella Saxon Merinos presents unique fine wool opportunity
Third generation Maniatoto farm offers heritage flock in first ever fully online sale of merino ewes and lambs. Fine wool growers had a unique opportunity to augment their flocks as some highly regarded stock was offered in the first ever bidr sale of merino ewes and lambs. After almost a century in...
Video or image
Positivity back as post-Christmas feed situation boosts livestock markets
Mild, moist weather produces plenty of pasture, leaving farmers short of stock to take advantage. Evident in the past few weeks: positivity is returning for sheep and beef farmers throughout the country. An unseasonably mild and moist Christmas and New Year resulted in abundant pasture, sending many...
Video or image
Wairarapa weaner fairs showcase the region’s best
Consistency, superior growth and productivity should meet strong buyer demand for station bred cattle known for how well they shift. With the North Island weaner sales season almost upon us, Wairarapa has two big weaner fairs that will attract farmers from throughout the region and beyond, at the...
Video or image
Markets remain strong as weather increases demand
Demand exceeds supply across most livestock classes as farmers are prepared to pay well to take benefit from propitious feed and export conditions. While much of the North Island needs rain, particularly Taranaki and Waikato, the livestock market throughout the country remains strong, with the...
Video or image
Vendors and purchasers make the most of Rollesby Valley’s big day
Excellent farming season makes for a memorable edition of a unique event on the Mackenzie District’s farming calendar. One of the biggest events in the Mackenzie District’s farming calendar, this year was the 31st edition of the Rollesby Valley Lamb Sale. PGG Wrightson Livestock Mid-South Canterbury...
Video or image
Ross MacDonald – Taking the rural kiwi experience to Japan
A PGG Wrightson Livestock representative with a unique backstory, and a separate thriving business in Japan, which has rebounded from Covid. Most new recruits to PGG Wrightson Livestock come in with an agriculture background. Although Ross MacDonald is no exception, his particular agriculture...
Video or image
bidr sale of Pendella Saxon Merinos presents unique fine wool opportunity
Third generation Maniatoto farm offers heritage flock in first ever fully online sale of merino ewes and lambs. Fine wool growers had a unique opportunity to augment their flocks as some highly regarded stock was offered in the first ever bidr sale of merino ewes and lambs. After almost a century in...
Video or image
Positivity back as post-Christmas feed situation boosts livestock markets
Mild, moist weather produces plenty of pasture, leaving farmers short of stock to take advantage. Evident in the past few weeks: positivity is returning for sheep and beef farmers throughout the country. An unseasonably mild and moist Christmas and New Year resulted in abundant pasture, sending many...