Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock - delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
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Celebrating 175 Years at Stern Angus with The Country Live
From a partnership spanning 85 years to a milestone 175th anniversary, Stern Angus provides the perfect backdrop for a special live broadcast of The Country. On 7 October, PGG Wrightson will mark a significant milestone, celebrating 175 years of supporting New Zealand farmers and rural communities...
Video or image
Renowned CHB stud offers first ever on-farm ram auction
With traits to counter FE and worms, Marlow Genetics is preparing a sale catalogue with 30 Romworths and 50 Coopworth rams After 57 years, a prominent Central Hawke’s Bay stud is holding its first ever on farm ram sale. Along with his wife Rosa, in 2023 Jason Wyn-Harris took over Marlow Genetics...
Video or image
Good and bad weather affecting the mood, and the markets
Yearling bulls, calves, lambs and hoggets all meeting demand at North Island saleyards, while prolonged cold and wet delays the growing season in the South Variable weather conditions throughout the country have impacted throughput at the saleyards and the mood among farmers, with positive or...
Video or image
Staff Profile – Aston Fitzgerald
Canterbury based trainee livestock rep Aston Fitzgerald is proving you don’t need to grow up on a farm to build a successful career in agriculture. For Aston Fitzgerald, a career in agriculture was never going to be spent behind a desk. Now 16 months into his role as a Trainee Sheep & Beef Livestock...
Video or image
Much improved prospects for velvet
After a challenging period, demand set to lift as economies of New Zealand’s two main markets tick up Ahead of the upcoming selling season, prospects for velvet have improved. In early September PGG Wrightson National Deer and Velvet Manager Tony Cochrane visited the two main markets for New Zealand...
Video or image
Four-day old calf sales surpass record levels
North Island demand up by 10 per cent on last year with values increasing by $30 per head This season’s sales of North Island four-day old calves have significantly exceeded where they sat last year. Fewer bobbies, better genetics, and better beef calves are attracting premiums from rearers and...
Video or image
Celebrating 175 Years at Stern Angus with The Country Live
From a partnership spanning 85 years to a milestone 175th anniversary, Stern Angus provides the perfect backdrop for a special live broadcast of The Country. On 7 October, PGG Wrightson will mark a significant milestone, celebrating 175 years of supporting New Zealand farmers and rural communities...
Video or image
Renowned CHB stud offers first ever on-farm ram auction
With traits to counter FE and worms, Marlow Genetics is preparing a sale catalogue with 30 Romworths and 50 Coopworth rams After 57 years, a prominent Central Hawke’s Bay stud is holding its first ever on farm ram sale. Along with his wife Rosa, in 2023 Jason Wyn-Harris took over Marlow Genetics...
Video or image
Good and bad weather affecting the mood, and the markets
Yearling bulls, calves, lambs and hoggets all meeting demand at North Island saleyards, while prolonged cold and wet delays the growing season in the South Variable weather conditions throughout the country have impacted throughput at the saleyards and the mood among farmers, with positive or...
Video or image
Staff Profile – Aston Fitzgerald
Canterbury based trainee livestock rep Aston Fitzgerald is proving you don’t need to grow up on a farm to build a successful career in agriculture. For Aston Fitzgerald, a career in agriculture was never going to be spent behind a desk. Now 16 months into his role as a Trainee Sheep & Beef Livestock...
Video or image
Much improved prospects for velvet
After a challenging period, demand set to lift as economies of New Zealand’s two main markets tick up Ahead of the upcoming selling season, prospects for velvet have improved. In early September PGG Wrightson National Deer and Velvet Manager Tony Cochrane visited the two main markets for New Zealand...
Video or image
Four-day old calf sales surpass record levels
North Island demand up by 10 per cent on last year with values increasing by $30 per head This season’s sales of North Island four-day old calves have significantly exceeded where they sat last year. Fewer bobbies, better genetics, and better beef calves are attracting premiums from rearers and...