Helping Grow the Country for 175 Years

Despite challenging winter weather across parts of the South Island, confidence continues to build across the livestock sector, with strong bull sale results, improving sheep and beef returns, and emerging land-use opportunities providing reasons for optimism. Speaking with The Country's Hamish...

When George Kroon started work in 1977, earning $1 an hour in a rural supplies store in Taranaki, he could never have imagined that nearly 50 years later he would be behind the service counter for PGG Wrightson. In fact, for most of his career, he was working for the ‘competition’. George began his...

Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...

Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...

Processor positivity and propitious climatic conditions pushing demand and supporting plenty of activity as farmers prepare for the winter. Strong markets for red meat, and generally kind early winter weather are enabling farmers to make trading decisions from a position of strength. In the North...

Conditions ripe for peak demand as bidr now available at all upcoming Waikato feeder calf sales. Waikato feeder calf sales are set to start in mid-July and will progress through the rest of the country to reach Southland by mid-August, with the sale season continuing through to late September. On...