Rural Landscape

Helping grow
the country

Discover how we can add value to your business

Discover how we can add value

Regardless of whether you have been farming for years, are just starting out, or simply are interested in agriculture, PGG Wrightson offers an unsurpassed range of products and services – all aimed at helping grow the country.

What we offer

Products and Services

Our ability to provide a diverse range of products and services enables us to be one of the major suppliers to the agricultural sector in New Zealand. We deal with leading suppliers to ensure our customers have access to market leading brands and products.

Expertise and Advice

We have a range of specialist teams who work with our representatives to provide additional support and expertise to our customers. We also provide the latest information on farming practices, industry news and market commentary through our blog.

Our Nationwide Network

PGG Wrightson has an extensive nationwide network of representatives across our livestock, real estate, water, wool, insurance, arable and horticultural businesses. You can be sure to find a representative near you.

Join us!

Open an Account

We can make trading with us even easier by helping you to open an account. This allows you the flexibility to charge all PGG Wrightson services to the one account.

Bill Smart Services

Our Bill Smart options make running your farm operation easier, plus the added benefit of some great savings when billing power, phone, mobile, internet and fuel to your PGG Wrightson Monthly Trade Account.

Connect with Us

PGG Wrightson values the connection we have with our customers to share our stories, profile the latest news and business activities.

Who we are

Our History

PGG Wrightson is a New Zealand business listed on the NZ Stock Exchange (NZX:PGW). We have a rich heritage of more than 165 years working alongside New Zealand farmers to service their on-farm needs.

Our Business

Our business employs over 1800 permanent employees throughout New Zealand – from Kaitaia in the north to Invercargill in the south – providing farmers with a full service offering complimented with the knowledge and expertise of our people. 

Our Purpose

Our vision as a group is to be Leaders in the Field. This means being a trusted partner to our customers and being leaders in all that we do.

Keep informed with the latest news Latest news

Talking GO-STOCK with Hamish Orbell

Hamish Orbell talks to us about GO-STOCK.
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Property Report: The Rural Market Boom

The Country’s Jamie Mackay is joined by PGG Wrightson’s General Manager for Livestock and Rural Real Estate, Peter Newbold, to look at rural property this month with the market being worth more now than it was this time a month ago.


Newbold notes that they currently have more listings than they have ever had, and he puts that down to the quality of properties and the large numbers of enquiries. There continues to be a strong interest in dairy, and Newbold anticipates a large number of transactions in the 15 million+ bracket.

Mackay comments how the dairy industry has been “unfashionable” for the past 4 or so years, and how it has become popular again. Newbold agrees and adds that while it is a wonderful industry, it can be hard to find workers. 

Mackay asks about the sheep and beef market being driven by forestry, and raises concern around the impact from carbon farmers overtaking pastoral land. Newbold adds that maybe it has gone too far but it is a critical part of New Zealand’s economy. 

Horticulture is holding strong, and Newbold anticipates a few listings to come through.

The lifestyle market continues to entice new buyers. Newbold comments on the large numbers of purchasers coming from the metropolitan areas, the limited number of listings, and the trend of auctions being pulled forward due to the demand.

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Inaugural online bull semen sale breaks records and underlines demand for genetics

New Zealand’s first ever fully online bull semen sale attracted intense Trans-Tasman interest and achieved a record price recently.

PGG Wrightson Livestock National Genetics Manager Callum Stewart organised the sale, on 7 September, through New Zealand’s virtual saleyard, bidr®. He says it showed the level of demand for premium quality beef genetics.

“We offered 554 straws of semen, both Hereford and Angus, from several of the country’s foremost beef studs, who put up packages from some of their best bulls. Turnover across the sale was $41,000, with the top price of $420 paid for a straw from Braveheart of Stern, one of the premier bulls of Stern Angus, inland South Canterbury, purchased by an Australian buyer. This is a record for a straw of Angus semen sold in New Zealand.

“As the inaugural sale of its kind, we were looking to the market to gauge demand for bull semen online, receiving an emphatic positive answer. We know commercial farmers and breeders are increasingly motivated to enhance the quality of their stock, using artificial insemination to add value and advance herd genetics. Doing that with the convenience and competition of an online auction is an easy way to access suitable genetic material. This sale demonstrated that online semen sales are a viable option.

“Purchasers are making the decision: they want improved genetics, and are willing to pay, making commercial decisions worth hundreds of thousands of dollars to their businesses. In future this will become an elite sale, with even higher quality on offer,” he said.

Stern Angus stud principal James Fraser was delighted with the auction.

Braveheart has had an outstanding career. He was born in 2007 and bred sons to $95,000 and just this year a son sold at $72,000. His genetics are sought after in Australia and New Zealand. We previously sold full sibling embryos in Australia for AU$2000 each. The Braveheart bloodline is threaded through much of our herd to this day. A small quantity of his semen remains available for the market,” he said.

At the online auction, 78 registered bidders placed 299 bids, with demand for the Angus lots slightly ahead of the Hereford semen.

Find out more about how our Genetics team can help you plan for success.

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Safe sales start up under alert level 3

Listen Now. PGG Wrightson Livestock Report on The Country 03 Aug 2021.

The Country’s Jamie Mackay is joined by PGG Wrightson’s national genetics manager, Callum Stewart, to talk about New Zealand’s livestock market.

Mackay comments how Fielding might be the nation’s capital for farming, especially since they have the biggest sale yards in the country. Stewart confirms that there will be a sale proceeding tomorrow within current government protocols.

Stewart notes that tomorrows livestock sale will adhere to strict social distancing rules, compulsory face masks, and essential people only.

Mackay queries the process for the upcoming semen sale being hosted on Bidr, 7pm on the 7th September. Stewart adds that this technology has allowed them to reach commercial clients for a reasonable cost, and it is something that they have not done in New Zealand before.

Pre Covid19 and Bidr, semen sales took place privately with clients. Stewart adds that technology has allowed them to grow this area of the market and Bidr has become a great success.

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