Our Technology

PGG Wrightson is focused on providing digital tools that represent a clear value to its customers and found Greenlight Farm Management, from Muddy Boots by TELUS Agriculture, to be the best way for our Technical Field Representatives and Technical Horticultural Representatives to collaborate with customers on their operations records.

Greenlight Farm Management (GFM) is a digital decision-support tool used for traceability, compliance, recording and reporting that has been customised with New Zealand-specific nutrient information and crop protection product recommendations. GFM is currently used in over 35 countries with more than 15 million hectares of land managed using this software.

GFM records information in real time while in the field. This includes when and how much product is applied to a crop, the water rates used, who did the application, with what machinery and what the conditions were at the time. The data is normally recorded and stored on the app and synchronised back to the internet, with the information able to be viewed and reported while out in the field, assisting in crop management decisions.
With its functionality, GFM is a valuable communication tool between PGG Wrightson representatives, grower/farmer and spray contractor, with each being able to view and confirm the information. The software allows for increased consultation and openness between users, and with product choice and timings becoming increasingly important, this tool simplifies this process.

Since its introduction by PGG Wrightson in 2016, Technical Field Representative Kaleb Bolton has used GFM to record the fertiliser and spray programmes he has recommended for his customers as well as having a crop history by paddock. “All this information is stored on one platform making it a great tool for recording data, making observations and reporting for audit purposes.”

To learn more about how Greenlight Farm Management, or to organise a free trial, contact your local PGG Wrightson representative.

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