Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock - delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
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Read the latest from Over The Farm Gate
Video or image
Multiple records fall in stellar period for bulls
Farmers’ and breeders’ desire to invest in the best available genetics make this a standout season for two-year-old bull sales. May and June proved to be a stellar period for breeders as farmers driven to secure the best genetics available propelled this year’s two-year-old bull sales to new highs...
Video or image
Fully online sale of high value velvet hinds will be a first
Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...
Video or image
Staff profile: Kurtis Danks
Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...
Video or image
Beef buoyancy set to drive strong season for feeder calves
Conditions ripe for peak demand as bidr now available at all upcoming Waikato feeder calf sales. Waikato feeder calf sales are set to start in mid-July and will progress through the rest of the country to reach Southland by mid-August, with the sale season continuing through to late September. On...
Video or image
Red meat prospects propel nationwide livestock markets
Processor positivity and propitious climatic conditions pushing demand and supporting plenty of activity as farmers prepare for the winter. Strong markets for red meat, and generally kind early winter weather are enabling farmers to make trading decisions from a position of strength. In the North...
Video or image
Markets ticking along as farmers prepare for winter
Bulls, cull cows, two-year-old cattle, store lambs and dairy herds all changing hands as livestock markets ease into regular seasonal shift. Nationwide livestock markets are almost in winter mode. Although dry districts in some pockets of the South Island would benefit from rain, most farmers have...
Video or image
Multiple records fall in stellar period for bulls
Farmers’ and breeders’ desire to invest in the best available genetics make this a standout season for two-year-old bull sales. May and June proved to be a stellar period for breeders as farmers driven to secure the best genetics available propelled this year’s two-year-old bull sales to new highs...
Video or image
Fully online sale of high value velvet hinds will be a first
Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...
Video or image
Staff profile: Kurtis Danks
Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...
Video or image
Beef buoyancy set to drive strong season for feeder calves
Conditions ripe for peak demand as bidr now available at all upcoming Waikato feeder calf sales. Waikato feeder calf sales are set to start in mid-July and will progress through the rest of the country to reach Southland by mid-August, with the sale season continuing through to late September. On...
Video or image
Red meat prospects propel nationwide livestock markets
Processor positivity and propitious climatic conditions pushing demand and supporting plenty of activity as farmers prepare for the winter. Strong markets for red meat, and generally kind early winter weather are enabling farmers to make trading decisions from a position of strength. In the North...
Video or image
Markets ticking along as farmers prepare for winter
Bulls, cull cows, two-year-old cattle, store lambs and dairy herds all changing hands as livestock markets ease into regular seasonal shift. Nationwide livestock markets are almost in winter mode. Although dry districts in some pockets of the South Island would benefit from rain, most farmers have...