Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock - delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
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Video or image
Markets ticking along as farmers prepare for winter
Bulls, cull cows, two-year-old cattle, store lambs and dairy herds all changing hands as livestock markets ease into regular seasonal shift. Nationwide livestock markets are almost in winter mode. Although dry districts in some pockets of the South Island would benefit from rain, most farmers have...
Video or image
New Zealand’s virtual saleyard adds online helmsman format
Image credit to: Sentient Imagery Limited . New bidr option proves its worth, underpinning demand and reaching nationwide market at South Otago Simmental stud’s annual bull sale. A new format for bidr, an online helmsman auction, proved its worth at this year’s Beresford Simmental bull sale...
Video or image
Prime Hereford cattle sought for new King Country micro-abattoir
Multi-generational Te Awamutu butchery turns to PGG Wrightson to supply new operation producing pulled meat for nationwide distribution. A new opportunity has arisen for Waikato and King Country farmers producing Hereford cattle. A long-established local butcher has turned to PGG Wrightson to...
Video or image
Staff profile: Max Free
Looking forward to whatever the future holds. Growing up on his parents’ Bindy and Steve Free’s Dannevirke sheep and beef farm, Max Free always knew farming was in his future. “Being outdoors in the landscape, working alongside inspiring people, seeing the country: I’ve always been drawn to that.”...
Video or image
Online red deer hind sale offering standout genetics
In-fawn hinds from Altrive Red Deer, Riversdale continue to prove the benefits of bidr to find buyers for premium bloodlines. A Southland deer stud, the first in the country to use bidr, is preparing for its eighth annual in-fawn winter hind sale on New Zealand’s virtual saleyard. Altrive Red Deer...
Video or image
Moving Day among busiest in recent years
Interest rates, returns and renewed bank enthusiasm boost sector and stimulate activity on dairying’s biggest day. This year’s Moving Day, the start of the new dairy season and one of the most important on the rural calendar, was one of the busiest for several years. Reduced interest rates, strong...
Video or image
Markets ticking along as farmers prepare for winter
Bulls, cull cows, two-year-old cattle, store lambs and dairy herds all changing hands as livestock markets ease into regular seasonal shift. Nationwide livestock markets are almost in winter mode. Although dry districts in some pockets of the South Island would benefit from rain, most farmers have...
Video or image
New Zealand’s virtual saleyard adds online helmsman format
Image credit to: Sentient Imagery Limited . New bidr option proves its worth, underpinning demand and reaching nationwide market at South Otago Simmental stud’s annual bull sale. A new format for bidr, an online helmsman auction, proved its worth at this year’s Beresford Simmental bull sale...
Video or image
Prime Hereford cattle sought for new King Country micro-abattoir
Multi-generational Te Awamutu butchery turns to PGG Wrightson to supply new operation producing pulled meat for nationwide distribution. A new opportunity has arisen for Waikato and King Country farmers producing Hereford cattle. A long-established local butcher has turned to PGG Wrightson to...
Video or image
Staff profile: Max Free
Looking forward to whatever the future holds. Growing up on his parents’ Bindy and Steve Free’s Dannevirke sheep and beef farm, Max Free always knew farming was in his future. “Being outdoors in the landscape, working alongside inspiring people, seeing the country: I’ve always been drawn to that.”...
Video or image
Online red deer hind sale offering standout genetics
In-fawn hinds from Altrive Red Deer, Riversdale continue to prove the benefits of bidr to find buyers for premium bloodlines. A Southland deer stud, the first in the country to use bidr, is preparing for its eighth annual in-fawn winter hind sale on New Zealand’s virtual saleyard. Altrive Red Deer...
Video or image
Moving Day among busiest in recent years
Interest rates, returns and renewed bank enthusiasm boost sector and stimulate activity on dairying’s biggest day. This year’s Moving Day, the start of the new dairy season and one of the most important on the rural calendar, was one of the busiest for several years. Reduced interest rates, strong...