Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock - delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
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Video or image
Settled spring and sustained demand buoy livestock markets
Weather conditions and red meat prices set farmers up well for the start of the summer with markets in all categories holding firm throughout the country Spring weather in most of the North Island has provided plenty of feed, putting stock in excellent condition, and setting farmers up well for the...
Video or image
Premium Suftex and Perendale genetics on sale nationwide
On farm ram sale at Te Anau Basin sheep stud Mararoa Downs offers survivability and fattening capability, heading to bidr with helmsman auction format A Te Anau Basin sheep stud that has worked hard to develop its premium offering of Suftex and Perendale genetics is set to raise standards to a new...
Video or image
Taranaki commercial herd attracts pedigree stock prices
Farmers from upper Waikato to Invercargill step up to pay top dollar for high producing genetics at dispersal sale of in milk cows A recent dispersal sale of a commercial herd of Taranaki Friesians, attracting prices consistent with pedigree stock, underlines the current strength of the dairy sector...
Video or image
Staff Profile – Sam Boros
Building connections and learning from the best For livestock trainee Sam Boros, agriculture has always felt like home. Growing up on a sheep and beef farm, some of his earliest memories involve being alongside his dad, helping with stock work and making the most of the freedom that comes with rural...
Video or image
Young auctioneer contest marks 15 years
Three PGG Wrightson reps gunning for the title against some of the nation’s most accomplished young rural professionals Three of PGG Wrightson’s most talented young livestock representatives are taking their chances in early November against the best of the rest of the country in the 2026 Heartland...
Video or image
A partnership that stands the test of time
This October, a special occasion in South Canterbury brought together two significant milestones, celebrating 175 years of PGG Wrightson and 85 years of partnership with Stern Angus. Held alongside the Stern Angus Yearling Bull Sale, the day provided an opportunity to reflect on a relationship that...
Video or image
Settled spring and sustained demand buoy livestock markets
Weather conditions and red meat prices set farmers up well for the start of the summer with markets in all categories holding firm throughout the country Spring weather in most of the North Island has provided plenty of feed, putting stock in excellent condition, and setting farmers up well for the...
Video or image
Premium Suftex and Perendale genetics on sale nationwide
On farm ram sale at Te Anau Basin sheep stud Mararoa Downs offers survivability and fattening capability, heading to bidr with helmsman auction format A Te Anau Basin sheep stud that has worked hard to develop its premium offering of Suftex and Perendale genetics is set to raise standards to a new...
Video or image
Taranaki commercial herd attracts pedigree stock prices
Farmers from upper Waikato to Invercargill step up to pay top dollar for high producing genetics at dispersal sale of in milk cows A recent dispersal sale of a commercial herd of Taranaki Friesians, attracting prices consistent with pedigree stock, underlines the current strength of the dairy sector...
Video or image
Staff Profile – Sam Boros
Building connections and learning from the best For livestock trainee Sam Boros, agriculture has always felt like home. Growing up on a sheep and beef farm, some of his earliest memories involve being alongside his dad, helping with stock work and making the most of the freedom that comes with rural...
Video or image
Young auctioneer contest marks 15 years
Three PGG Wrightson reps gunning for the title against some of the nation’s most accomplished young rural professionals Three of PGG Wrightson’s most talented young livestock representatives are taking their chances in early November against the best of the rest of the country in the 2026 Heartland...
Video or image
A partnership that stands the test of time
This October, a special occasion in South Canterbury brought together two significant milestones, celebrating 175 years of PGG Wrightson and 85 years of partnership with Stern Angus. Held alongside the Stern Angus Yearling Bull Sale, the day provided an opportunity to reflect on a relationship that...