Unmatched Genetic Expertise
PGG Wrightson goes beyond just buying and selling stock, we’re the only livestock company in New Zealand with a dedicated team of genetics specialists.
Combining local expertise, national support, and data-driven insights, our Genetics team partners with clients to design high-performance breeding programmes and source superior livestock - delivering sustainable, long-term value for your business.
Strategic Livestock Selection with Genetics Team Expertise, Support, and Services
Make informed livestock purchases with trusted genetic insights
Whether you’re in the market for breeding stock or livestock tailored to your farm’s unique goals, our Genetics Team ensures your decisions are guided by the latest genetic advancements and market trends.
Our Genetics specialists provide tailored recommendations based on your farm setup, performance goals, and long-term plans. By identifying key genetic traits such as improved growth rates, fertility, or other desirable qualities, we help you make strategic purchases that boost productivity, align with market demands, and deliver measurable results.
With livestock trading available year-round through both on-farm and online auctions, it’s never too late to see how our Genetics Team can support your buying decisions and deliver better outcomes.
Gain a competitive genetic advantage through data-driven insights
Our Genetics Team transforms complex performance data and market trends into actionable insights tailored to your operation. We align our analysis with your specific needs, helping you make smarter buying and selling decisions.
Whether you're identifying breeding stock with key genetic traits or navigating market fluctuations, our data-driven approach ensures your decisions deliver a competitive edge. Beyond numbers, we provide local expertise and a deep understanding of your unique farming goals, helping you strategically improve your operation and maximise returns.
Maximise long-term gains with tailored, genetically informed breeding programmes
Breeding programmes are a cornerstone of our Genetics Team partnerships. It’s not just about acquiring stud animals—it’s about planning for long-term success by unlocking genetic advantages that boost revenue, promote healthier herds, and align with market trends.
Our approach is collaborative and built on trust. We work closely with you to develop flexible, tailored breeding programmes that meet your unique needs, address market shifts, and evolve as your goals and operation change. From identifying key genetic traits to refining strategies over time, we ensure your breeding plan delivers sustainable and measurable results.
Achieve success through partnership with the Genetics Team
Your goals are at the heart of everything we do. Our mission is simple: to help you make informed buying and selling decisions that maximise results, improve operational success, and deliver long-term financial returns.
Through collaboration with innovative breeders and farmers, we use genetics insights to refine strategies, enhance performance, and create sustainable results. From fine-tuning decisions to providing practical advice, we’re here to help you stay ahead of the curve.
If you’re ready to take the next step, meet the Genetics Team and start building the herd of the future today.
Stay in the know with Livestock News that matters.
Sign up to Over The Farm Gate and be the first to receive expert insights, market updates, and the latest livestock news — all delivered straight to your inbox.
Read the latest from Over The Farm Gate
Video or image
Winter livestock markets providing something for everyone
Ongoing demand for red meat while winter feed availability prompts farmers to hold onto prime lambs pushing returns and stoking optimism. Throughout the country livestock markets are well into winter mode. Calving is under way in most districts, while lambing is set to start soon. With mild...
Video or image
Yearling bulls set to sell well following record season
Starting late August, around 60 sales nationwide will again gauge the health of red meat sector as farmers reinvest in genetic base After the record breaking two-year-old bull sales season that concluded early in the winter, yearling bulls will take their turn in sale arenas in late August...
Video or image
Dairy conversions increasing demand for cows
With limited supply, around 20 Mid and South Canterbury farms converting puts pressure on market for herds Several South Island farms are set to convert to dairy over the next few years, changes that will increase demand for cows. Strong milk returns, alongside low profitability for grain and arable...
Video or image
Downtown Auckland farm set to host first bull sale
Cornwall Park, located at the foot of Maungakiekie-One Tree Hill, offering Simmental yearlings with uniquely tested temperament One of New Zealand’s most unique farms is holding its first on-farm bull sale in early September. At the heart of Auckland, Cornwall Park is a 172-hectare property located...
Video or image
Staff profile: Mya Reid
Lower South Island Territory Manager for bidr finds greatest motivation in data and connection After ten months working for the PGG Wrightson Livestock support team, building rapport with livestock representatives throughout the country, Mya Reid joined bidr in November 2025 as Lower South Island...
Video or image
Enhancements to the Go-Stock Application Process - Go-Stock Just Got Easier
Go-Stock is PGG Wrightson's innovative alternative to traditional livestock finance, helping farmers free up capital, improve cashflow, and take advantage of livestock trading opportunities. Following feedback from both clients and livestock representatives, we're pleased to introduce a simpler and...
Video or image
Winter livestock markets providing something for everyone
Ongoing demand for red meat while winter feed availability prompts farmers to hold onto prime lambs pushing returns and stoking optimism. Throughout the country livestock markets are well into winter mode. Calving is under way in most districts, while lambing is set to start soon. With mild...
Video or image
Yearling bulls set to sell well following record season
Starting late August, around 60 sales nationwide will again gauge the health of red meat sector as farmers reinvest in genetic base After the record breaking two-year-old bull sales season that concluded early in the winter, yearling bulls will take their turn in sale arenas in late August...
Video or image
Dairy conversions increasing demand for cows
With limited supply, around 20 Mid and South Canterbury farms converting puts pressure on market for herds Several South Island farms are set to convert to dairy over the next few years, changes that will increase demand for cows. Strong milk returns, alongside low profitability for grain and arable...
Video or image
Downtown Auckland farm set to host first bull sale
Cornwall Park, located at the foot of Maungakiekie-One Tree Hill, offering Simmental yearlings with uniquely tested temperament One of New Zealand’s most unique farms is holding its first on-farm bull sale in early September. At the heart of Auckland, Cornwall Park is a 172-hectare property located...
Video or image
Staff profile: Mya Reid
Lower South Island Territory Manager for bidr finds greatest motivation in data and connection After ten months working for the PGG Wrightson Livestock support team, building rapport with livestock representatives throughout the country, Mya Reid joined bidr in November 2025 as Lower South Island...
Video or image
Enhancements to the Go-Stock Application Process - Go-Stock Just Got Easier
Go-Stock is PGG Wrightson's innovative alternative to traditional livestock finance, helping farmers free up capital, improve cashflow, and take advantage of livestock trading opportunities. Following feedback from both clients and livestock representatives, we're pleased to introduce a simpler and...