In the latest radio interview between Rowena Duncum from The Country and Jason Everson, representing PGG Wrightson Wool, a range of topics surrounding the wool industry were discussed, shedding light on recent developments and future prospects.

The conversation began on a sombre note with the acknowledgement of the passing of Grant Edwards, a figure deeply respected within PGG Wrightson and the wider community. Jason Everson expressed gratitude for the tributes paid and announced the appointment of Rachel Shearer as the acting general manager, emphasising continuity within the company.

Shifting focus to market dynamics, Everson highlighted a recent wool sale which saw prices holding firm, with notable premiums for well-prepared wools. The reopening of Woolworks scour in Hawkes Bay was also celebrated, marking a significant milestone in the industry's infrastructure recovery post-Cyclone Gabrielle. With Woolworks playing a pivotal role in processing a substantial portion of New Zealand's wool clip, their commitment to environmental sustainability enhances the global appeal of New Zealand wool.

Michael Patterson speaking at the International Wool and Textile Organisation Congress in Adelaide. 

The conversation then turned to the advocacy efforts of Mark Patterson, the Associate Minister of Agriculture, dubbed by some as the "unofficial minister for wool." Patterson's active involvement in promoting the wool industry, both domestically and internationally, was underscored. Everson articulated the potential for government-led initiatives to incorporate wool products into public buildings, stimulating demand and supporting local growers.

Furthermore, insights from the International Wool Congress in Australia highlighted the growing importance of regenerative agriculture practices and the need for clarity in labelling regarding environmental footprints. Synthetic fibers, often escaping scrutiny for their environmental impact, were contrasted with natural fibers, positioning wool favourably in the sustainability narrative.

In conclusion, the interview provided a comprehensive overview of the challenges and opportunities facing the wool industry. Everson's insights highlighted the importance of collaboration between industry stakeholders and government bodies to ensure the continued growth and sustainability of New Zealand's wool sector.

As the wool market continues to navigate through waves of change, the commitment to quality, sustainability, and innovation remains steadfast, driving the industry towards a brighter and more resilient future.