PGG Wrightson Wool, alongside our International Sales and Marketing business Bloch and Behrens, has been working with Wool Integrity brand partner Norsewood Knitwear on a new range of products that include PGG Wrightson Wool with the Wool Integrity stamp.

Recently released under the brand Boundless available in charcoal or pink, and now exclusively available through PGG Wrightson retail stores and online, a work sock is the first product of this relationship followed by a beanie and gloves. Based on the classic Softly Softly, initially developed by Norsewear in the mid 1960s with a cushioned sole for comfort and a lighter weight upper to reduce bulk around the feet and ankles, the Boundless sock is 100 per cent produced in New Zealand.

Boundless uses a blend of the soft North Island lamb’s wool and South Island merino fibre including nylon reinforcing for the heel, all sourced through PGG Wrightson Wool Integrity partner growers. After scouring in Timaru and Napier the wool goes to WoolYarns New Zealand in Wellington for dying and spinning, before being sent to Norsewood Knitwear in the historic town of Norsewood, where the socks are produced.

Carrying the Wool Integrity brand, created by Bloch and Behrens in 2015, Boundless will be internationally recognised as meeting criteria around animal welfare, environmental sustainability, traceability and wool quality.

Wool Integrity growers abide by the internationally recognised freedoms of animal welfare: their sheep are free from thirst, hunger, discomfort, pain and disease, distress, and have the freedom to express their normal behaviour.

PGG Wrightson’s involvement at every step in the supply chain, from farm gate to retail, ensures a 100 per cent local product: part of our commitment to ensuring better returns for growers, and the wider industry.