In mid-October PGG Wrightson held the company’s first wool webinar. An online woolshed meeting, nicknamed the ‘Woolinar,’ we welcomed wool growers from around the country, alongside participants from the United Kingdom, India and Australia.

Aiming to provide growers with relevant sector information, the woolinar heard from PGG Wrightson Chair Rodger Finlay, CEO Stephen Guerin, and senior wool management including General Manager Grant Edwards, and Bloch & Behrens GM Palle Petersen.

Stephen noted that the company has been committed to the wool industry throughout its 165 year history, employs some 100 wool business staff and invests significantly in wool procurement.

Guests Lars Pedersen and Ole Winther, from Danspin, Denmark, provided insight from their perspective as a major international manufacturer and one of the world’s largest users of New Zealand wool.

Feedback indicates support for similar events from growers and the wider industry. Sharing knowledge throughout the supply chain will help bring the sector together to focus on effectively marketing our sustainable fibre and its many unique characteristics.

More woolinars are planned next year.

Photo Left to Right: Rob Cochrane, Grant Edwards, Stephem Guerin, Rodger Finlay and Palle Petersen