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14 September 2021

Inaugural online bull semen sale breaks records and underlines demand for genetics

New Zealand’s first ever fully online bull semen sale attracted intense Trans-Tasman interest and achieved a record price recently.

PGG Wrightson Livestock National Genetics Manager Callum Stewart organised the sale, on 7 September, through New Zealand’s virtual saleyard, bidr®. He says it showed the level of demand for premium quality beef genetics.

“We offered 554 straws of semen, both Hereford and Angus, from several of the country’s foremost beef studs, who put up packages from some of their best bulls. Turnover across the sale was $41,000, with the top price of $420 paid for a straw from Braveheart of Stern, one of the premier bulls of Stern Angus, inland South Canterbury, purchased by an Australian buyer. This is a record for a straw of Angus semen sold in New Zealand.

“As the inaugural sale of its kind, we were looking to the market to gauge demand for bull semen online, receiving an emphatic positive answer. We know commercial farmers and breeders are increasingly motivated to enhance the quality of their stock, using artificial insemination to add value and advance herd genetics. Doing that with the convenience and competition of an online auction is an easy way to access suitable genetic material. This sale demonstrated that online semen sales are a viable option.

“Purchasers are making the decision: they want improved genetics, and are willing to pay, making commercial decisions worth hundreds of thousands of dollars to their businesses. In future this will become an elite sale, with even higher quality on offer,” he said.

Stern Angus stud principal James Fraser was delighted with the auction.

Braveheart has had an outstanding career. He was born in 2007 and bred sons to $95,000 and just this year a son sold at $72,000. His genetics are sought after in Australia and New Zealand. We previously sold full sibling embryos in Australia for AU$2000 each. The Braveheart bloodline is threaded through much of our herd to this day. A small quantity of his semen remains available for the market,” he said.

At the online auction, 78 registered bidders placed 299 bids, with demand for the Angus lots slightly ahead of the Hereford semen.

Find out more about how our Genetics team can help you plan for success.

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Listen Now. PGG Wrightson Livestock Report on The Country 03 Aug 2021.

The Country’s Jamie Mackay is joined by PGG Wrightson’s national genetics manager, Callum Stewart, to talk about New Zealand’s livestock market.

Mackay comments how Fielding might be the nation’s capital for farming, especially since they have the biggest sale yards in the country. Stewart confirms that there will be a sale proceeding tomorrow within current government protocols.

Stewart notes that tomorrows livestock sale will adhere to strict social distancing rules, compulsory face masks, and essential people only.

Mackay queries the process for the upcoming semen sale being hosted on Bidr, 7pm on the 7th September. Stewart adds that this technology has allowed them to reach commercial clients for a reasonable cost, and it is something that they have not done in New Zealand before.

Pre Covid19 and Bidr, semen sales took place privately with clients. Stewart adds that technology has allowed them to grow this area of the market and Bidr has become a great success.

Livestock Market Update: Saleyards going online

19 August 2021

bidr® now livestreaming sales at selected saleyards, with more to follow.

After its launch in 2019 as a purely online trading platform, following the COVID lockdown last year, bidr® introduced its hybrid livestreamed product for on-farm auctions. This provided a fully integrated online bidding platform alongside traditional livestock auctions. That has continued this year with particular success in Genetics as both buyers and sellers benefit from this flexible combined method of sale.

With the introduction of livestreaming at key saleyards, on-site and online livestock trading is now set to become more available for commercial livestock. bidr® now hosts the action from Feilding Saleyards Store Cattle online, allowing users to view the regular sales every Friday, bidding remotely if they choose.

Providing the ability for online bidders to participate in more sales, at more saleyards, bidr’s technology now presents the flexibility to offer the platform at any saleyard throughout the country.

To find out more about bidr®, contact a member of the bidr® team here.

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