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3 March 2021
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Market Commentary

Livestock Market Update: Go-Stock adds deer

Deer join sheep and beef on innovative programme aiming to improve farm cashflow

PGG Wrightson’s Go-Stock, which has placed over $300 million worth of livestock with farmers over the past five years, comprising 1.2 million lambs and 200,000 cattle, has now extended to deer.

Deer farmers are now able to use Go-Deer to manage cashflow around stock procurement. PGG Wrightson buys the stock and retains ownership, meaning no initial cash outlay for farmers. Farmers then graze and grow the stock before deciding, in conjunction with PGG Wrightson, when and where to sell them. PGG Wrightson pays any resulting positive trading margin to the farmer, less fees and selling costs.

Meanwhile, Go-Beef will come into focus over the coming weeks at weaner and calf sales throughout the country. If you want to use Go Beef at these sales, talk to your PGG Wrightson Livestock representative.

Jamie Molloy, PGG Wrightson National Livestock Supply Chain Manager

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