News

Strong beef returns and growing demand for beef genetics are helping drive confidence ahead of New Zealand's spring yearling bull sale season, with around 60 sales scheduled nationwide between late August and October. PGG Wrightson Livestock National Genetics Manager Callum McDonald says the...

For John Nichol, PGG Wrightson has never simply been a company he has chaired or served on the board of. Long before joining the boardroom, its predecessor businesses were intertwined with his family's story, his career and, ultimately, his belief in the importance of New Zealand's rural sector...

Rachel Shearer, General Manager of PGW Wool, speaks with Jamie Mackay from The Country about recent market movements, global demand, and why the long-term outlook for wool remains positive. After several months of exceptional growth, the strong wool market has eased as major global buyers step back...

Ongoing demand for red meat while winter feed availability prompts farmers to hold onto prime lambs pushing returns and stoking optimism. Throughout the country livestock markets are well into winter mode. Calving is under way in most districts, while lambing is set to start soon. With mild...

Starting late August, around 60 sales nationwide will again gauge the health of red meat sector as farmers reinvest in genetic base After the record breaking two-year-old bull sales season that concluded early in the winter, yearling bulls will take their turn in sale arenas in late August...

With limited supply, around 20 Mid and South Canterbury farms converting puts pressure on market for herds Several South Island farms are set to convert to dairy over the next few years, changes that will increase demand for cows. Strong milk returns, alongside low profitability for grain and arable...

Cornwall Park, located at the foot of Maungakiekie-One Tree Hill, offering Simmental yearlings with uniquely tested temperament One of New Zealand’s most unique farms is holding its first on-farm bull sale in early September. At the heart of Auckland, Cornwall Park is a 172-hectare property located...

Lower South Island Territory Manager for bidr finds greatest motivation in data and connection After ten months working for the PGG Wrightson Livestock support team, building rapport with livestock representatives throughout the country, Mya Reid joined bidr in November 2025 as Lower South Island...

GO-STOCK is PGG Wrightson's innovative alternative to traditional livestock finance, helping farmers free up capital, improve cashflow, and take advantage of livestock trading opportunities. Following feedback from both clients and livestock representatives, we're pleased to introduce a simpler and...

Some careers are carefully planned. Others are built one opportunity at a time. For Stephen Guerin, there was never a grand ambition to become Chief Executive Officer of PGG Wrightson. In fact, when he joined the business in 1988, agriculture wasn't even the industry he expected to spend his career...

Demand for rural property is lifting across most farming sectors, with sheep and beef farms expected to lead the market this spring, according to Peter Newbold, PGG Wrightson’s General Manager Livestock & Real Estate. Newbold said there was renewed confidence throughout the rural sector. “There’s...

Despite challenging winter weather across parts of the South Island, confidence continues to build across the livestock sector, with strong bull sale results, improving sheep and beef returns, and emerging land-use opportunities providing reasons for optimism. Speaking with The Country's Hamish...

When George Kroon started work in 1977, earning $1 an hour in a rural supplies store in Taranaki, he could never have imagined that nearly 50 years later he would be behind the service counter for PGG Wrightson. In fact, for most of his career, he was working for the ‘competition’. George began his...

Central Hawke’s Bay stud Forest Road Farm bringing in-fawn hinds to the market via New Zealand’s virtual saleyard. A fully online sale of high value capital velvet stock is a first for a Central Hawke’s Bay stud this month. Farmers will have an unprecedented opportunity to access the deer through...

Local network and farming background create an early advantage for a career embedded in Northland. Kurtis Danks is a Northland local through and through. When he started as a PGG Wrightson beef, dairy and sheep livestock representative based in Wellsford in July 2025, he had no previous experience...

Processor positivity and propitious climatic conditions pushing demand and supporting plenty of activity as farmers prepare for the winter. Strong markets for red meat, and generally kind early winter weather are enabling farmers to make trading decisions from a position of strength. In the North...

Conditions ripe for peak demand as bidr now available at all upcoming Waikato feeder calf sales. Waikato feeder calf sales are set to start in mid-July and will progress through the rest of the country to reach Southland by mid-August, with the sale season continuing through to late September. On...

Farmers’ and breeders’ desire to invest in the best available genetics make this a standout season for two-year-old bull sales. May and June proved to be a stellar period for breeders as farmers driven to secure the best genetics available propelled this year’s two-year-old bull sales to new highs...