Despite delayed velvet sales, deer farmers show determination to continue to enhance genetics, leading to upbeat North Island stag sales.

After challenges in the market tempered initial expectations, this season’s stag sales have started remarkably well.

For those chasing velvet production, the sale at Forest Road, Tikokino attracted plenty of attention to commence the North Island season in mid-December. Purchasers showed consistent support, with the Forest Road stags selling on average at 20 per cent above last year’s prices, and the top priced stag selling for $27,000, a record for the stud.

Bringing a new genetic base for velvet to the market, and offering stags for the first time ever, the sale of FJ Ramsey of Rarewhakaaitu, Rotorua achieved a top price of $38,000.  

Despite farmers facing some uncertainty, with delayed velvet sales in key markets, they are determined to continue to pursue their genetics objectives and will not be deterred from that course.

Meanwhile, for venison focused stag sales, initial results during December were also positive. Ruapehu Red Deer averaged $6,143, 15 per cent better than last year, with a top price of $14,000 and a total clearance of the 32 lots offered. Fairlight Station achieved a full clearance of 19 lots, a top price of $8,250 and an average of $4,800.

Peel Forest Estate’s forester sale also achieved an exceptional result, with the top priced stag selling for $12,500.

After a seasonal break, sales in the South Island recommence on 8 January, with 12 further sales scheduled, mainly focused on velvet, plus some elk bulls and cows.

You can view the Deer Sale Results here. If you have any questions, make sure to contact your local PGG Wrightson Deer Representative.