Epic season for breeders as farmers intent on securing the best genetics available drive this year’s two-year-old bull sales to new record levels.

This year’s two-year-old bull sales season ranks as one of the best ever, with large crowds attending, full clearances the norm and record prices achieved on a regular basis.

Fronting for the company’s national network of genetics specialists, the PGG Wrightson auctioneering team of Neville Clark, Cam Heggie, John McKone, Callum Stewart and Ben McKerchar kept the action flowing, with plenty of long days around the country, putting big smiles on the faces of plenty of buyers and sellers.

Paying $20,000 to buy the right bull has not held back commercial cattle farmers this year, and that perception around the appropriate amount to invest now appears to be revised.

Of particular note through the sales, while a good growing season and strong prospects for red meat helped set up favourable conditions, adherence to excellence in genetics was the common theme for those studs that best capitalised. Positive trends for cattle farmers see many purchasers motivated to consolidate their advantage by acquiring the best genetics available. They tend to follow a sound and factually based programme when selecting genetics, leaving those producing the right bulls, based on many years of care and attention to detail, gaining the most benefit from that demand trend.

This year, time and again throughout the country, the bull sales became a massive positive social occasion, an opportunity to get off the farm and mingle with like-minded people from farms large and small, a community making the most of the opportunity to network, brought together by a passion for genetics and producing excellent beef.

Finishing up the epic season with six weeks of sales on the East Coast was a fitting finale: with clearances, pricing, and crowds all making history.

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