Planning ahead is the key to success for buyers and sellers.

The guidance for anyone planning to sell or buy a dairy herd this autumn is clear: talk to your PGG Wrightson Livestock representative today.

Strong global prices contributed to solid herd sales last year. Although the payout trend is less buoyant this year, demand for herds should remain consistent, meaning those who prepare early will do best in the current market.  

Market enquiry tends to liven up from late January, in advance of the main season for herd sales from late January to early May. Trends favouring hybrid on-farm dispersal sales have prevailed in recent years. Auctions on-farm with bidr in attendance open up participation to buyers far and wide. Some 2023 dairy herd sales are already on the calendar.

Sellers who are organised early will ensure optimal exposure for their herd. Confirming dates and putting a solid marketing plan in place, including utilisation of social media channels, allows PGG Wrightson Livestock maximum opportunity to put the word out.

Purchasers are generally looking for high-quality, well-recorded cows, with good figures and proven production. While some will take geographic location into consideration, others are prepared to browse and buy across the country to meet their needs.

There are plenty of options available for anyone seeking to buy a dairy herd in 2023. Thorough preparation, including extensive research into the current market, will be a valuable investment. Then, leverage our Dairy Specialists to give yourself a clear competitive advantage.

Browse agOnline for the schedule of dairy herd sales.