Fruitfed Supplies is becoming Fruitfed Horticulture, a name that better reflects the role our teams play alongside growers in New Zealand today.

Fruitfed has evolved well beyond supplying products. Across New Zealand’s horticultural and viticultural sectors, our teams work in the field with growers, combining crop inputs with technical knowledge, practical advice, research and access to new technologies and growing solutions.

The move to Fruitfed Horticulture recognises that broader role and gives a clearer connection to the industry we work in every day.

For our customers, very little changes. You’ll continue to deal with the same local people, access the same product ranges and receive the same technical support. 

Fruitfed Horticulture will be introduced progressively across our marketing, digital channels, invoices, statements and other customer communications. Store signage, vehicles, uniforms and other physical branding will change over time as they are replaced or updated, so you may see both Fruitfed Supplies and Fruitfed Horticulture for a while.

The name may be new, but our focus remains firmly on working alongside our customers and helping find practical and innovative solutions for their businesses.

Find out more about Fruitfed Horticulture specialist crop knowledge