Many of the farmers and farm businesses we stand alongside in New Zealand are some of the best in the world. They’re innovative, hard-working, and humble. That’s why PGG Wrightson is proud to sponsor the Market Leader Award at the Beef + Lamb New Zealand Awards.

This award celebrates farmers and farming businesses that put customers at the heart of their operations, driving innovation through collaborative partnerships with processors or by adopting direct-to-market strategies.

The red meat sector is a big part of New Zealand agriculture and the communities we work in every day. At PGG Wrightson, farmers are at the heart of everything we do. Supporting this award is our way of recognising those who go the extra mile to create real value for consumers.

From Beef + Lamb New Zealand:

“The Beef + Lamb New Zealand Awards celebrate the people, the innovation, the technologies, and farming systems that make New Zealand’s red meat industry world-leading.
The awards are a platform from which we can tell our sector's story to a wider audience. Help us shine a light on the farmers, scientists, teachers, innovators, advocates and community leaders who contribute so much to our industry.”

The Awards return to Christchurch on 20 May 2026, as part of the Out the Gate event. 

Think you know a farmer/farming business who fits the bill? Or maybe it’s you?

Enter or nominate now: www.beeflambnz.com/awards