175 Years Alongside New Zealand Farmers and Growers
For 175 years, PGG Wrightson and the businesses that came before, have walked alongside rural communities, through changing seasons, technologies and innovations. That experience is the foundation of how we support our customers today, and how we look ahead to what comes next.
Grounded in History
Our story is woven into the history of New Zealand agriculture. From stock and station services to wool, rural and horticultural supplies, research, and real estate, our legacy continually adapted to meet the needs of farmers and growers. Strong relationships, practical expertise, and a deep understanding of rural life form the backbone of our team's work today. The trust that has been earned over generations, remains central to our business.
Our proud heritage is something we carry forward, and the same spirit that helped rural New Zealand grow then is what drives us now.
Focused on the Future
Our purpose, vision, and strategy reflect a commitment to:
- Identifying and offering productive, profitable, and sustainable farming and growing systems
- Developing innovative and practical solutions that make a real difference on farm
- Strengthening rural communities and the people within them
- Operating responsibly today so future generations can thrive
Sustainability sits at the heart of this commitment, guiding how we manage land, resources, relationships, and long‑term impact.
Our Strategy | Tā Mātou Rautaki
Our strategy is built on our long-standing commitment to delivering the best outcomes for New Zealand farmers and growers.
We will be focusing on our relationships with customers, equipping our people with an eye towards the future, and generating efficiencies through technology supported delivery.
By anchoring on the collective strength of our diverse businesses and committing to new product and service innovations, we will add another chapter to our proud heritage.
Harness PGW’s collective reach, relationships, and systems to strategically grow the business and market share.
Identify and offer innovative solutions that utilise science and systems, supporting farmers and growers to reach their goals.
Draw on our heritage, reach, technical expertise, customer relationships, and scale as a source of competitive advantage.
Develop the technical expertise of our people, anticipate the requirements of our future workforce, and keep our team safe and well.
Embed environmental, social and governance practices across PGW operations and value chains for long-term resilience and social responsibility.
Monitor financial, safety, and customer experience KPIs, analysing and interpreting data to improve business outcomes.
Our Values
Our people are key to our business success. Our values are captured in the A-LIST and drive how we need to behave and interact to achieve our purpose and vision
Accountability
Stand by our word, meet commitments.
Be accountable to our customers and each other.
Leadership
Set standards and exceed expectations.
Take action and strive to excel.
Lead through innovation.
Integrity
Operate ethically and with integrity.
Treat others with respect.
Act professionally.
Smarter
Be more effective and efficient.
Think, decide and act quickly.
Learn from mistakes, celebrate success.
Teamwork
Share knowledge and information.
Work together to create solutions.
Think and act as one teamG.
Sustainability
PGG Wrightson is committed to addressing sustainability across the three pillars of environment, social and governance.
Community and Sponsorships
Our sponsorship activities include celebrating achievement in agriculture and horticulture, promoting excellence of farmers and growers, and providing support to New Zealand’s rural communities.
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