Helping grow the country
Technical Services
The Fruitfed Supplies Technical Services division delivers industry-leading resources, knowledge and technology to support our customers to maximise their market opportunities for a sustainable future.
Behind every facet of Technical Services is the desire to:- help growers maintain and expand access to vital markets
- help growers capture greater value from export markets and the global food chain
- help growers maximise opportunities to sell their crop profitably.
A global approach
You can be confident that the Fruitfed Supplies’ Technical Services team is constantly looking ahead for potential changes in market access requirements as well as crop protection products in the registration pipeline, which can enable our sales representatives to provide you with a better, more efficient service.
Our team takes a global view of the New Zealand horticultural sector. We’re thinking ahead, looking for what our customers will need next year and the years after that
Field trials
The Technical Services team work with both local and global offices of key suppliers conducting a wide range of field trials each season for New Zealand’s key horticultural crops. These trials test the efficacy and environmental impact of new crop protection products before they go on sale.
The accurate running of field trials, under a variety of conditions, is an essential process to determining best fit for products, and testing can take months or, in some cases, years.
Crop Monitoring
The technical services team also operates one of the largest crop monitoring services in New Zealand. The crop monitoring team works with both growers and industry organisations to establish scientifically robust pest and disease identification, protocols, thresholds and reporting systems.
Fruitfed Supplies-trained crop monitoring scouts collect comprehensive data on pest and disease levels which is then loaded daily into Fruitfed Supplies’s leading edge software system called Tracit.
Knowledge sharing & support
- our in-house trial results;
- latest international research;
- current best use recommendations, and;
- crop protection programmes specific to New Zealand conditions.
Industry Partnerships
Our Research & Development team personnel are well-respected by suppliers of crop protection products and industry bodies alike, often being consulted for independent opinion and best practice guidelines.
The crop monitoring team works closely with industry organisations, when developing our monitoring programmes for key crops to ensure that significant parameters for crop quality and safety are accurately measured.