Rural Supplies
7 March 2021

Alert Level 1 Guidelines

Our full offering of products and services are available at Alert Level 1.

This includes:

  • All of our stores and offices are open with normal trading hours
  • Saleyards and wool stores are operational
  • Reps are able to travel between regions for on-farm visits
  • Property viewings and open homes are permitted

PGG Wrightson will continue to adhere to the Government guidelines to prevent the spread of COVID-19.  

Thank you New Zealand for your support and uniting against COVID-19!


Download our Alert Level 1 Guide
Livestock Market Update Mar 21: Whats the Beef
3 March 2021

Livestock Market Update: What's the Beef - benefit from genetics

Nationwide roadshow aiming to add value for commercial beef farmers

Maximising profit from beef is the aim for a nationwide roadshow running throughout New Zealand in March.

‘What's the Beef’ focusses on helping commercial beef farmers add value to their businesses by making the most of genetics.

A range of key speakers, including geneticists, chefs and processors, are presenting at the multi-dimensional workshops between Whangarei and Gore, which intend to educate producers about the added value and increased profitability that breeding quality beef can deliver to their businesses.

Topics include:

  • How you use genetics to grow profit;
  • Nutrition for meat quality and farm management;
  • What processors are looking for to serve the overseas market and how farmers can accommodate that; and
  • Why the restaurant trade is looking for quality and consistency from red meat and how this works for them.

'What's the Beef' events are free to attend, though registration via the roadshow’s website is requested.

Callum Stewart, PGG Wrightson Livestock National Genetics Manager

 Livestock Market Update Whats the Beef New Dates

Livestock Market Update Mar 21: East Coast Angus Dispersal Sale
3 March 2021

Livestock Market Update: East Coast Angus dispersal signals end of a 60 year era

Robust hill country genetics going under the hammer

Farmers will this month have a rare opportunity to acquire some of the North Island’s premium Angus genetics.

One of the East Coast’s most respected Angus studs is ending a 60 year era with an autumn dispersal sale. The Rangatira Angus Mixed Age Cow and Heifer and Bull Calf Dispersal, south of Gisborne, will take place on Monday 22 March. Approximately 250 cattle are for sale, selling in a series of separate lots.

Rangatira Angus stock are robust hill country cattle, renowned for their soundness and structure. All cows vetted in calf, and each animal has passed an AA inspection.

Hosted on farm from 11 am, with viewing the day prior from 1 to 4pm, the sale will also run on bidr, enabling buyers to take part in person or online.

Click here for a copy of the catalogue. Private viewings will also be available.

Emma Pollitt, PGG Wrightson East Coast Livestock Genetics Representative

Livestock Market Update Mar 21: Emma Pollitt Staff Profile
3 March 2021

Livestock Market Update: Staff Profile - Emma Pollitt

Turning a love of animals into a career

When Emma Pollitt was a schoolgirl in Gisborne she loved anything with four legs, particularly horses and dogs. Agriculture, and the opportunity to work with animals, was a logical step so when she finished school she took an 18 month course at Taratahi, the Wairarapa agricultural college.

“During my time there I discovered there was so much more to the agricultural industry than I initially realised”, she says.

Working with horses and dogs, she started out as a shepherd, first in Kingston, South Otago, and then Gisborne. After that she became a large animal vet technician in Wairoa, which included the likes of assisting at difficult calvings.

“It was all livestock based: a well-rounded practical background,” says Emma.

In May 2016 she joined PGG Wrightson, initially as a technical field representative in retail, moving to her present role, as livestock genetics representative for Gisborne, Wairoa and Eastern Bay of Plenty two years later.

Last year presented her biggest challenge to date.

“When we went into lockdown, just as we were starting to prepare for the bull sale season, it made planning challenging for us and our clients. We are a small team and we had to work through it together, discovering and discussing options with each new government announcement. Fortunately we were classed as an essential service, though there was concern around conducting sales.

“Initially it was stressful. We were lucky to have bidr as an alternative to get clients’ bulls sold, offering them online and selling them in the paddock. We weren’t able to go around the country to see bulls to the lengths we normally would, so had to rely on each other much more, talking, sharing heaps of videos and working closely with clients through every step of the process.

“Through good leadership, making sure we had plenty of Plan Bs and Plan Cs ready to go, and moving into Level Two just before we hit our straps with the sales, we ended up having a really successful bull season,” says Emma.

Her greatest satisfaction in the role is from the ram and bull seasons, when it all comes together.

“You see a bull, you recognise he may suit one of your clients, you take the client out, and they like him and buy him. It is very rewarding in that respect: developing partnerships between breeders, teaming them up together. At the start, they all want to be secret squirrel, so when it comes off, and you know you have helped them to develop that trust between them, it is really neat,” she says. Helping clients work out how many bulls or rams to put up for sale can be a big quandary. “Most ask: ‘How many should I put in?’

Conversion of sheep and beef farms to forestry is a significant change on the East Coast at the moment, plus trends towards self-shedding sheep, though whatever the issues, working out just what the market wants so you don’t put in too many or too few is always tough. No-one really knows what to expect, which is where preparation, teamwork, canvassing the market and understanding our clients’ objectives comes in,” she says.

Outside work, Emma’s interests don’t differ too much from what she does for a living. After starting out helping others to show cattle a few years ago, she has followed that path and is now the Chair of Angus Youth NZ

“It’s more cow stuff.

“It meant I had a good relationship with many breeders before I joined the PGG Wrightson Livestock Genetics team. The East Coast is a strong stud stock area, so being involved helped with networking. I’ve also been involved in the World Angus Forum Youth Competitions, which has meant overseas travel to their events, which will hopefully return at some stage in the future,” she says.  

Having followed her instincts about what she wanted to do, Emma’s enthusiasm for working with animals has only grown.

“It’s a very rewarding job, and I know how lucky I am to do it. That luck extends to being part of a great team that works for really passionate clients,” she says.

Emma Pollitt, PGG Wrightson East Coast Livestock Genetics Representative

Livestock Market Update Mar 21: SI Demand Holding Strong
3 March 2021

Livestock Market Update: South Island demand holding steady

Ewe fairs and store lamb sales dominate South Island livestock market

February was a big month in the South Island livestock market with the schedule of annual draft ewe fairs and store lamb sales dominating the action.

Overall demand has been steady. Of particular interest: merino lamb and ewe sales in Tekapo and Omarama featured heightened demand from enthusiastic galleries. These sales welcomed support from Mid Canterbury, whose cropping farmers were well represented, buying store lambs to finish through winter and spring.

Into March, the calendar of lamb sales continues, with plenty more store lamb movement in prospect, followed by early calf sales in late March and early April.

Shane Gerken, PGG Wrightson South Island Livestock Manager


Livestock Market Update Mar 21: Go Stock Deer
3 March 2021

Livestock Market Update: Go-Stock adds deer

Deer join sheep and beef on innovative programme aiming to improve farm cashflow

PGG Wrightson’s Go-Stock, which has placed over $300 million worth of livestock with farmers over the past five years, comprising 1.2 million lambs and 200,000 cattle, has now extended to deer.

Deer farmers are now able to use Go-Deer to manage cashflow around stock procurement. PGG Wrightson buys the stock and retains ownership, meaning no initial cash outlay for farmers. Farmers then graze and grow the stock before deciding, in conjunction with PGG Wrightson, when and where to sell them. PGG Wrightson pays any resulting positive trading margin to the farmer, less fees and selling costs.

Meanwhile, Go-Beef will come into focus over the coming weeks at weaner and calf sales throughout the country. If you want to use Go Beef at these sales, talk to your PGG Wrightson Livestock representative.

Jamie Molloy, PGG Wrightson National Livestock Supply Chain Manager


Livestock Market Update Mar 21: Velvet Holding Firm
3 March 2021

Livestock Market Update: Velvet holding firm as good news story for deer

 New coalition for velvet export to China aiming to create opportunities to build profitability

Compared to venison, velvet continues to bear good news for the deer industry, due to greater consumption in South Korea and China than anticipated. A recent forecast indicated China’s economy will grow eight per cent in the coming year, compared to Europe, destination for most New Zealand venison, where the economy is set to retract seven per cent.

Deer farmers have welcomed income from velvet, opting to sell stock early, albeit prices are 15 to 20 per cent lower than last year, balanced by a positive outlook for the coming season. Logistical issues, including a three month freight delay caused by lockdowns in China’s north east regions, where most velvet enters the country, appear to be resolved.

PGG Wrightson has joined a coalition to develop a market for New Zealand velvet as a health food ingredient in China.

Working with two other New Zealand companies that export velvet to China, plus DINZ, NZTE and PCNZ, a China-registered company that represents several New Zealand food and beverage product marketers in China, the new coalition recently employed a business development manager in Shanghai, who will  approach Chinese brand-name companies willing to develop and promote products based on New Zealand velvet.

Capturing more value from velvet is the objective, providing more certainty for farmers looking to build on-farm production.

Growth in China indicates huge potential for New Zealand velvet in health food products. Collaboration should enable accelerated progress.

In South Korea meanwhile, consumption is better than forecast, reinforced by the recent release of new products containing New Zealand velvet that target older consumers and women.

PGG Wrightson will continue to run velvet sales until mid-April.

Tony Cochrane, PGG Wrightson National Velvet Manager


Livestock Market Update Mar 21: Dairy Herd Clearing Sale
3 March 2021

Livestock Market Update: Plans under way for dairy herd clearing sales

Book now for an autumn sale and maximise the value of your herd

PGG Wrightson is now scheduling dairy herd clearing sales for the autumn. Traditionally running from late April, sales are conducted on farm or at saleyards, depending on vendor requirements.

Herds not sold on a forward contract are ideally placed to be offered via a clearing sale, which is an ideal format to maximise the value of a herd, particularly one with high end genetics.

Talk to us about your needs: we will tailor a package that will maximise the value of your cows. We will utilise our team’s auction know how, deep livestock experience, and organisational skill to your best advantage, while our nationwide network will ensure exposure to a keen and committed gallery of motivated purchasers.

Contact us today to book a date for your clearing sale.

For those in the market for a dairy herd, look out for upcoming clearing sales at AgOnline.

Jamie Cunninghame, PGG Wrightson National Dairy Livestock Manager

Livestock Market Update Mar 21: NI Weaner Sales
3 March 2021

Livestock Market Update: North Island weaner sales under way

Feed and export prospects likely to set a positive market

After last year’s North Island weaner sales were initially overshadowed by drought, then almost completely wiped out by the first Covid lockdown, this year’s series, running from early March to mid-May, is starting in more promising circumstances.

Click here to view upcoming weaner calf sales.

With good feed on the ground in most districts, and long-term confidence around export prospects, farmers are heading to the sales feeling much more positive. Due to the restrictions in the Auckland region in the first week of March, sales at Tuakau and Wellsford will be rescheduled, though the rest of the programme is set to roll out successfully, with livestock tallies solid and the prospect of good competition on the buying bench.

In the market for straight bred weaner heifers, purchasers may be conscious of opportunities around live exports later in the year, knowing that those animals will need to be on farm for at least six months, potentially stimulating demand in the early part of the sales season.

As critical market factors are so different to last year, solid pricing predictions this early in the season are difficult to make.

Matt Langtry, PGG Wrightson  North Island Livestock Manager

3 March 2021

IHC on The Country

IHC’s National Fundraising Manager Greg Millar caught up with Jamie Mackay on The Country to discuss the latest IHC news.
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