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24 November 2020

bidr® Launch of Saleyard Auction Livestreaming

bidr® continues its commitment to offering buyers and sellers of livestock a seamless online experience whether they are bidding at an on-farm or saleyard auction.

bidr® recently introduced its on-farm hybrid livestream auctions for on-farm/auctioneer sales which fully integrate on-farm sales with bidr®’s online trading platform. On-farm hybrid livestream auctions allow those who want to retain their traditional on-farm/auctioneer sale to reach buyers from across the country and enable farmers in remote locations to bid for stock alongside those physically at on-farm sales.

bidr® will now expand its livestock trading platform with the launch of livestreaming auctions at saleyards, to be offered to saleyards from March 2021.

Tania Smith, General Manager - bidr, is excited to bring livestreaming of saleyard auctions to the market. “Our livestreaming of saleyard auctions offering will build on the success of bidr®’s on-farm hybrid auctions which have been very well embraced by the livestock genetics community and increasingly being utilised for a variety of on-farm sales from commercial cattle sales to ram and stag sales. We have had some highly successful on-farm hybrid sales, with more than 40% of some catalogues attracting online bids and then selling up to 15% of those catalogues online.”

Since launch in June 2019, bidr® has grown to eight Accredited Agencies, and has hosted more than 220 online auctions, with approximately one-third in the on-farm hybrid livestream format.

Peter Newbold, PGW General Manager Livestock and Real Estate, said “The introduction of livestreaming saleyard auctions is a significant enhancement to bidr®’s offering. It increases the visibility of saleyard auctions and expands the pool of buyers as farmers can buy and sell beyond their traditional geographical localities, giving them more market access, more knowledge, and more choice. The traditional saleyard environment that will be available as a livestream auction will provide farmers new to online auctions with the comfort of a familiar environment.”

*bidr® is a wholly owned subsidiary of PGG Wrightson Limited

Learn more at bidr.co.nz

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Matt Langtry has been appointed North Island Livestock Manager. Matt comes to the role having spent over 11 years with PGG Wrightson. Over this time Matt has held management positions across the business including Regional Manager, Manawatu / Taranaki and more recently Lower North Island Livestock Manager.

Born in the Horowhenua, Matt was then raised on a Sheep and Beef farm at Tora, Coastal Wairarapa. Matt’s secondary schooling was boarding at Wairarapa College in Masterton. After leaving school, he had a stint milking cows before heading across the ditch where he worked on stations in Queensland, the latter was an opportunity provided by the NZ Hereford Association Ambassador program. When Matt returned, he entered the Agri Business world, completed his training with a ‘competitor’ stock and station company before taking on Territory Manager roles with Ecolab and then Tru-Test over the next 16 years, prior to joining PGG Wrightson.

Matts history is agriculture, he understands our people, our business and most importantly our clients. He reports directly to Peter Newbold, General Manager Livestock. 

While Matt has only been in the role a couple of weeks, he has already been out and about catching up with clients and staff, and he intends to ramp this up in the New Year.

‘We all know that the agriculture industry has to keep on ticking over the Festive Season, however, please try and take some time to recharge the batteries and enjoy the company of your family and friends. I look forward to meeting up with you soon, in the meantime I wish you a very Merry Christmas and a Happy New Year.’


Matt Langtry

North Island Livestock Manager

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