bidr® continues its commitment to offering buyers and sellers of livestock a seamless online experience whether they are bidding at an on-farm or saleyard auction.

bidr® recently introduced its on-farm hybrid livestream auctions for on-farm/auctioneer sales which fully integrate on-farm sales with bidr®’s online trading platform. On-farm hybrid livestream auctions allow those who want to retain their traditional on-farm/auctioneer sale to reach buyers from across the country and enable farmers in remote locations to bid for stock alongside those physically at on-farm sales.

bidr® will now expand its livestock trading platform with the launch of livestreaming auctions at saleyards, to be offered to saleyards from March 2021.

Tania Smith, General Manager - bidr, is excited to bring livestreaming of saleyard auctions to the market. “Our livestreaming of saleyard auctions offering will build on the success of bidr®’s on-farm hybrid auctions which have been very well embraced by the livestock genetics community and increasingly being utilised for a variety of on-farm sales from commercial cattle sales to ram and stag sales. We have had some highly successful on-farm hybrid sales, with more than 40% of some catalogues attracting online bids and then selling up to 15% of those catalogues online.”

Since launch in June 2019, bidr® has grown to eight Accredited Agencies, and has hosted more than 220 online auctions, with approximately one-third in the on-farm hybrid livestream format.

Peter Newbold, PGW General Manager Livestock and Real Estate, said “The introduction of livestreaming saleyard auctions is a significant enhancement to bidr®’s offering. It increases the visibility of saleyard auctions and expands the pool of buyers as farmers can buy and sell beyond their traditional geographical localities, giving them more market access, more knowledge, and more choice. The traditional saleyard environment that will be available as a livestream auction will provide farmers new to online auctions with the comfort of a familiar environment.”

*bidr® is a wholly owned subsidiary of PGG Wrightson Limited