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12 June 2019

PGG Wrightson Livestock Roundup - June 7

Mark Leishman talks to Bidr General Manager, Tania Smith this week. This interview focuses on what Bidr is and how it works and the official launch of the platform at Fieldays.

What is Bidr and how does it work?
Bidr is an innovative rural trading platform, different to the likes of TradeMe in that Bidr has a partnership with Agents and Agencies. Agents will be trained to become accredited assessors, adhering to the strict listing policies Bidr has.

Bidr is an alternative sale option to saleyards.

Anyone can sign up for a Bidr account, view current and upcoming sales and register for auctions. All stock will be listed 48 hours prior to the auction starting.

Currently there are 3 weekly sales happening on Bidr. Upper North Island will run on Tuesday night, Lower North Island will run on Wednesday night and South Island will run on Thursday night.

Bidr also has the option to run feature sales for big OnFarm Sales or Stud Stock Sales.

Official Launch at Fieldays
A couple of pilot runs took place prior to Christmas with the soft launch taking place in March. This gave Bidr the chance to sort any technical issues.

Since the soft launch, Bidr has had 11 successful sales with a clearance rate of 72%. 

Bidr will have their official launch at Fieldays, the team will be set up in the Innovation Centre as well as in the PGG Wrightson tent.

Demonstration auctions will run every hour and people are encouraged to stick around to see the platform in action.

There will also be the opportunity to sign up on the day.

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