Bulls to sell via a Helmsman auction, livestreamed on bidr® and onsite in Palmerston North

This year’s NZ Herefords National Seed Stock Sale, on Tuesday 11 May at the Orlando Country Club, Palmerston North, will be the highlight of a two-day event including an education day, breed dinner and AGM, all leading up to a champagne breakfast incorporating the 2021 sale.

After the 2020 sale was cancelled due to COVID and the lockdown, 12 months later confidence is back, particularly with bidr® gaining traction and giving livestock auctions much greater reach into a nationwide online gallery of buyers. With the new emphasis on technology, this event is set to showcase and celebrate Herefords like never before.

The sale will be run under a Helmsman format. Simultaneously broadcasting from the venue on the bidr® platform, where the sale proceedings and the Helmsman auction board will be livestreamed.

As a Helmsman auction, online bidding will not be available, though anyone not present at the sale will be able to contact a representative of the PGG Wrightson genetics team at the Orlando Country Club and have them place a ‘on behalf’ bid.

Up to 24 lots will be offered at the sale, which will comprise some of New Zealand’s finest two-year old Hereford bulls, chosen by a competitive process comparing key genetic characteristics. Those selected for inclusion in the sale will be announced at the champagne breakfast, and available to view by video. Trophies will be presented to the vendor of the Champion bull and the High Selling bull. Vendors of the three top priced bulls will receive automatic entry for a bull at next year’s sale.

Registration for the sale opens on Monday 3 May.

Click here to view the sale on bidr®

Please contact for more information:
Jan Turner
021 362 060
[email protected]

or speak with your local PGG Wrightson Genetics Representative.