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Livestock Market Update: South Island bidr Staff Profiles
16 April 2021

Livestock Market Update: New South Island staff join bidr team

Growth continues with further expansion for New Zealand’s virtual saleyard

In line with its growth since it began operating in May 2019, bidr® recently appointed two additional team members.

Bianca Murch has joined as Upper South Island Territory Manager, extending her eight-year career in the rural servicing industry, which includes a Bachelor of Commerce (Agriculture) from Lincoln University. Bianca is based in Darfield.

Sam Murphy, the company’s new Lower South Island Territory Manager, grew up on a South Canterbury family sheep and beef farm, graduated from Otago University after studying Media, Communications, and Music, and has worked in the shearing industry for much of the last 10 years. Sam is based in Dunedin.

Click here to meet the bidr team.

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Livestock Market Update: Sam Wright - The apple doesn't fall far from the tree

16 April 2021

Proving livestock is in the blood, like any good pedigree

Sam Wright grew up with livestock. His father Dave was and still is a livestock agent, based in Feilding, so as a lad Sam was regularly either at the saleyards or taking phone messages when Dave was out and clients called.

“Being brought up in and around it, I was always interested, always enjoyed livestock, and talking to people. It’s in the blood, like any good pedigree. Callum Stewart’s father trained my dad. They say the apple doesn’t fall far from the tree,” he says.

After attending Lincoln University, he worked on a large intensive farm out of Bulls for a year, before joining PGG Wrightson in 2010 in Feilding. Following jobs in Rotorua and Waikato, he moved to Hawke’s Bay in 2019.

“Building relationships is huge in our role. Looking after clients and doing the best possible job for them. You ask yourself: ‘What can I do to improve their business?’” he says.

Sam recognises the importance of doing your homework, which flows through into conducting auctions, a part of the business he embraced from the start.

“Although not all the young guys coming through are auctioneers, having begun my career in Feilding, which has such great saleyards, providing such a good opportunity to learn, I really wanted to give it a go. I didn’t have to wait long. My introduction was at a prime sale one day. I was thrown the book, and told ‘Here you go, start selling.’ I didn’t have time to get nervous.

“To be a good auctioneer requires preparation. You have to do the rounds of the stock at least a couple of times. I think through everything I need to say during the auction, and write it out so it rolls off the tongue. Understanding the stock you are selling, studying pedigrees and bloodlines: if you properly know that, the auction takes care of itself. You need all that sorted first, then you go with the flow and respond to the gallery. Like anything else, the more you do it the more comfortable you become with it,” he says.

Sam’s biggest auction so far is the 2020 Te Mania bull sale.

“It was great to go to the South Island, outside my own patch. I was offered the opportunity to split the auction with John McKone. We sold 150 bulls, averaging around $10,000 per animal. It is a big day, well attended and with a high quality catalogue. For the stud it is the highlight of the calendar, so you are really focused on doing the best you can by them. It is an honour to be part of such an important day.

“I also took several of my own clients down to the sale. Combining the commercial side of the business with the genetics can be really useful from their perspective,” he says.

Sam enjoys the balance of commercial livestock and genetics.

“I like the variety of work. No two years are the same with livestock, and while there are definitely challenging aspects from time to time, for example droughts, when you can achieve a good result for your farmers it is a really rewarding job.”

Sam Wright, Sheep & Beef Representative, Hawke’s Bay

PGG Wrightson Livestock Country TV Livestock Update 29 March 2021

01 April 2021
Mark Leishman catches up with Hamish Black at the South Island Fieldays, Kirwee.

PGG Wrightson charity auction raises record breaking funds

23 March 2021

The Neonatal Trust can expand its Otago-Southland operation after receiving $58,522 from the PGG Wrightson (“PGW”) charity auction held at the Wanaka show.

One of the features of the show is the annual PGW charity auction, where PGW, suppliers and clients generously donate items which are auctioned, with the proceeds presented to a local charity. This year’s chosen charity was The Neonatal Trust, Otago-Southland, which provides support to the families of premature babies.

Rachel Friend, Executive Director of The Neonatal Trust, was absolutely blown away by the amount raised. “Like all not-for-profits we are heavily reliant on the goodwill of volunteers and community support and we are feeling very privileged to be chosen by PGW as the charity auction recipients this year.”

“Until a year ago we did not have a physical presence in Otago-Southland. One of the many projects we will undertake, thanks to the funding, will be the upgrade of the family whānau room and the purchase of equipment to make the room more welcoming,” said Rachel.

PGW appreciates the importance of making a positive and meaningful contribution to the communities in which we operate. A locally based PGW employee recommended the Otago-Southland Neonatal Trust as the recipient charity having had a personal connection with the Trust.

John O’Neill, PGW Regional Manager - Lower South Island was delighted with the outcome. “The feature Lot was a package kindly donated by local customers, Minaret Station. This year’s crowd was entertained with some spirited bidding resulting in an unprecedented total of $58,522 being raised.”

“The Neonatal Trust Otago-Southland are very worthy recipients of the raised funds. Having a premature baby puts life into perspective and the Trust provides a lifeline to families by supporting them through their journey,” said John.

Pictured from left: John Duffy (auctioneer), John O'Neill, Allan Brown, Neil Bulling. 



For media enquiries please contact:

Amanda Dick
Group Investment & Media Relations Analyst
PGG Wrightson Limited
Mobile: +64 27 247 5972

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