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Livestock Market Update: Yearling Bull Sales
15 September 2020

Breeding Better Business

This spring’s yearling bull sale season began in early September, progressing through the country from the top of the North Island, scheduled to finish in Southland in late October.

“Many of the fundamentals for red meat are positive. Values close to where they were at the equivalent sales last year would leave all parties happy.

“We have slightly more bulls on offer this year. Breeders are emphasising affordability and quality. Of the predominantly Hereford and Angus bulls on offer, purpose-built breeding programs favor low birth weights and rapid growth. Purchasers look for easier calving and young stock that will mature fast, providing the opportunity to sell progeny early increasing profit for our farmers.

“Vendors are realistic. Uncertainty has made the market volatile this year. Breeding is focused on added value: providing beef product into the industry, using good genetics enables the dairy farmers the opportunity trade throughout the year, this helps with income and provides the finisher with a good quality beef product.

“At the first sales in Northland, we achieved full clearances of the yearling bulls, with prices up $200 compared to last year. While this is an early indication of positivity, we still have a long way to go.

We have clients that have selected bidr® hybrid livestreaming as an option to sell their bulls. This integrates with the auctioneer and a Nationwide reach bringing more buyers and sellers together.

Click here to view upcoming bull sales. 


Callum Stewart

National Genetics Manager

027 280 2688

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Dairy Beef Sales and Marketing

15 September 2020

With spring calving in large parts of the country now behind us, our clients are starting to discuss the sales of dairy beef that they are rearing.

Our North Island Dairy Beef Sales start in less than a month and with the kind winter that most parts of the country have had, along with the early spring growth we anticipate the interest will be solid on these early weaners.

We have options available from paddock sales to calendared dairy beef sales at sale yards right across the country between now and Christmas, along with trying to facilitate forward contracts out as far as the autumn, where possible.

The key to successful marketing around dairy beef is talking with our Livestock reps early and putting together a plan for the marketing of your weaners.



With our service bull sales now underway it is not too late to consider using our Defer-a-bull product.

Defer-a-bull has been around for several years now and with some clients having used this product 10 years in a row its repeat users speaks of the value of this product.

With an easy application process and no upfront costs, you can purchase your service bull team without having to put early season pressure on your seasonal finance.

Whether it is two bulls or 100 bulls, talk with your local Livestock rep regarding the benefits of using Defer-a-bull to assist with your requirements for 2020.

To find out more click here.


Jamie Cunninghame

National Dairy Sales Manager

0275 833 533

Spring Cattle Sales

15 September 2020

A number of cattle have come forward for sale in the last two weeks.

Although we are still a way off from a grass market, these cattle were met with decent demand and prices continued to rally. Most stock were of dairy origin. Top quality yearling dairy/beef cross steers were fetching up to $3/kg. Traditional bred 1yr steers were the most sought after. Prices ranged from $330 to $350 a kilo.

Prices for yearling heifers were holding steady a $2.80/kg for traditional bred stock and $2.60/kg for dairy-beef heifers.

Dairy-beef 2yr steers strengthened by 10c/kg to $2.80/kg. There is a strong demand for 2yr Friesian bulls with interested buyers trying to secure stock. The 1yr Friesian bulls continue to head to the North Island as well as local buyers for $2.85/kg.


Shane Gerken

South Island Livestock Manager

027 495 5206

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